 | | Course ID: | ADPR 3100. 3 hours. | | Course Title: | Principles of Advertising | Course
Description: | Advertising concepts, organization, and practices. Topics include advertising preparation and placement, research, and advertising's economic and social impact. | | Oasis Title: | PRINCIPLES OF ADVT | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3100H. 3 hours. | | Course Title: | Principles of Advertising (Honors) | Course
Description: | Advertising concepts, organization, and practices. Topics
include advertising preparation and placement, research, and
advertising's economic and social impact. | | Oasis Title: | PRINCIPLES OF ADVT | | Duplicate Credit: | Not open to students with credit in ADPR 3100 | | Prerequisite: | Permission of Honors | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3110. 3 hours. | | Course Title: | Advertising Message Strategy | Course
Description: | Strategy and execution of advertising copy and layout. Study of solutions of advertising/marketing communication problems through preparation of advertisements for a variety of media. | | Oasis Title: | ADVT MESSAGE STRA | | Prerequisite: | (ADPR 3100 or MARK 4600) and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3120. 3 hours. | | Course Title: | Media Planning | Course
Description: | Media planning and its role within the marketing function. Attention is directed toward the creative selection, scheduling, and evaluation of media vehicles to deliver advertising and promotion messages to target audiences in an effective and efficient manner. | | Oasis Title: | MEDIA PLANNING | | Prerequisite: | ADPR 3100 and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3130. 3 hours. | | Course Title: | Advertising Research | Course
Description: | Advertising and public relations techniques in strategic planning, message development, and the measuring of the effectiveness of advertising and public relations campaigns. Emphasis on concepts of consumer and stakeholder behavior, objective setting, and measurement of advertising and public relations efforts. | | Oasis Title: | AD RESEARCH | | Duplicate Credit: | Not open to students with credit in ADPR 3510 | | Prerequisite: | ADPR 3100 and (STAT 2000 or STAT 2210 or STAT 3000 or STAT 4210 or MSIT 3000) and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3150. 1-3 hours. Repeatable for maximum 4 hours credit. | | Course Title: | Advertising Lecture Series | Course
Description: | A contemporary advertising seminar series featuring various
prominent advertising professionals who will present lectures
on a range of topics pertinent to today’s advertising industry. | | Oasis Title: | AD LECTURE SERIES | | Prerequisite: | Third-year of fourth-year student standing and permission of department | Semester Course
Offered: | Offered fall semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3510. 3 hours. | | Course Title: | Public Relations Research | Course
Description: | Design, strategy, and implementation of public relations
research techniques. Study of research theory, methods, and
practices within the context of public relations case studies
and client work. | | Oasis Title: | PR RESEARCH | | Duplicate Credit: | Not open to students with credit in ADPR 3130 | | Prerequisite: | ADPR 3850 and (STAT 2000 or STAT 2210 or STAT 3000 or STAT 4210 or MSIT 3000) and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3520. 3 hours. | | Course Title: | Graphic Communications | Course
Description: | Printing processes, typography, photoengraving, layout and design, production planning, and related topics. | | Oasis Title: | GRAPHIC COMM | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3850. 3 hours. | | Course Title: | Public Relations | Course
Description: | Principles and techniques of public relations. Research in interpersonal and mass communications with emphasis on effectiveness and studies among various publics. | | Oasis Title: | PUBLIC RELATIONS | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3850H. 3 hours. | | Course Title: | Public Relations (Honors) | Course
Description: | Principles and techniques of public relations. Research in
interpersonal and mass communications with emphasis on
effectiveness and studies among various publics. | | Oasis Title: | PUBLIC RELATIONS | | Duplicate Credit: | Not open to students with credit in ADPR 3850 | | Prerequisite: | Permission of Honors | Semester Course
Offered: | Not offered on a regular basis. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 4960H. 3 hours. | | Course Title: | Honors Undergraduate Research | Course
Description: | Individual project in advertising, public relations, and related communication fields under the direction of a sponsoring faculty member. | | Oasis Title: | HNRS UNG RESEARCH | | Nontraditional Format: | Students in this course meet with their supervising professor as needed to successfully complete assignments and readings. | | Prerequisite: | Senior standing and permission of Honors | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 4970H. 3 hours. | | Course Title: | Honors Undergraduate Research | Course
Description: | Individual project in advertising, public relations, and related communication fields under the direction of a sponsoring faculty member. | | Oasis Title: | HNRS UNG RESEARCH | | Nontraditional Format: | Students in this course meet with their supervising professor as needed to successfully complete assignments and readings. | | Prerequisite: | Senior standing and permission of Honors | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 4980H. 3 hours. | | Course Title: | Honors Undergraduate Research | Course
Description: | Individual project in advertising, public relations, and related communication fields under the direction of a sponsoring faculty member. | | Oasis Title: | HNRS UNG RESEARCH | | Nontraditional Format: | Students in this course meet with their supervising professor as needed to successfully complete assignments and readings. | | Prerequisite: | Senior standing and permission of Honors | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 4990H. 3 hours. | | Course Title: | Honors Undergraduate Thesis | Course
Description: | Individual research in advertising, public relations, and related communication fields under the direction of a sponsoring faculty member. | | Oasis Title: | HNRS UNG THESIS | | Nontraditional Format: | Students in this course meet with their supervising professor as needed to successfully complete assignments and readings. | | Prerequisite: | Senior standing and permission of Honors | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5010. 1-3 hours. Repeatable for maximum 3 hours credit. | | Course Title: | Advertising Internship | Course
Description: | Supervised experience in advertising. Interns are required to work full time for sponsoring organizations and to complete a journal describing weekly assignments with examples of completed work. Performance is evaluated by representatives of the internship sponsor and by the assigned faculty supervisor. | | Oasis Title: | ADVT INTERNSHIP | | Nontraditional Format: | Internship. | | Prerequisite: | ADPR 3110 and ADPR 3120 and permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | ADPR 5011. 1-3 hours. Repeatable for maximum 3 hours credit. | | Course Title: | Public Relations Internship | Course
Description: | Supervised experience in public relations. Interns are required to work full time for sponsoring organizations and to complete a journal describing weekly assignments with examples of completed work. Performance is evaluated by representatives of the internship sponsor and by the assigned faculty supervisor. | | Oasis Title: | PR INTERNSHIP | | Nontraditional Format: | Internship. | | Prerequisite: | ADPR 5910 and JOUR 3410 and permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | ADPR 5100. 3 hours. | | Course Title: | Global and Multicultural Advertising | Course
Description: | Examination of the theory and practice of global competition
and worldwide markets. Brand management in very different
cultural, regulatory, and competitive conditions will also be
examined. | | Oasis Title: | GLB AND MLTCULT ADV | | Prerequisite: | ADPR 3100 and permission of department | Semester Course
Offered: | Not offered on a regular basis. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5140. 3 hours. | | Course Title: | Advertising and Society | Course
Description: | Designed to foster a critical understanding of advertising and promotion as an institution, and its role in communication, society, culture, and our economy. Students develop a framework in which to understand the continuing dialogue between supporters and critics, and confront issues related to the institution's ethical conduct, regulatory issues, and social responsibility. | | Oasis Title: | ADVT & SOCIETY | | Duplicate Credit: | Not open to students with credit in ADPR 3140 | | Prerequisite: | ADPR 3110 and ADPR 3120 and ADPR 3130 and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5170. 1-3 hours. Repeatable for maximum 3 hours credit. | | Course Title: | Advanced Studies in Advertising and Public Relations | Course
Description: | Independent study of any area of advertising, public relations, or related communications function. Students are responsible for finding a faculty sponsor. Written proposal outlining the area of study must be submitted and receive approval from the sponsoring instructor. | | Oasis Title: | ADVAN STUDIES AD/PR | | Nontraditional Format: | Independent study. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5520. 3 hours. | | Course Title: | Advanced Graphics of Communication | Course
Description: | Provides an advanced study of graphic design, building from
skills acquired in Graphic Communications, with greater
emphasis on design literacy. Students will be expected to
articulate the concepts and strategies that guide their design
decisions and how their designs best communicate a message to a
target audience. Not only will students learn advanced design
software programs, but they will also be expected to use them
in greater depth. | | Oasis Title: | ADVGRAPHIC COMM | | Prerequisite: | ADPR 3520 and (ADPR 3100 or ADPR 3850) and permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5710. 3 hours. | | Course Title: | Advertising and Communication Management | Course
Description: | Managerial and decision making processes of advertising and related marketing communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness. | | Oasis Title: | ADVT & COMM MAN | | Prerequisite: | ADPR 3110 and ADPR 3120 and ADPR 3130 and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5740/7740. 3 hours. | | Course Title: | Advertising and Communication Campaigns | Course
Description: | Managerial and decision making processes in simulated situations with student groups functioning as advertising agencies to plan, implement, and manage advertising and communication campaigns for assigned clients. | | Oasis Title: | ADVT/COMM CAMPAIGNS | | Prerequisite: | ADPR 3110 and ADPR 3120 and ADPR 3130 and ADPR 5710 and permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5760. 3 hours. | | Course Title: | Digital and Social Communication Strategies | Course
Description: | Students will learn about the types and practices of digital
and social advertising and public relations strategies.
Attention is given to evaluating these strategies, their role
and uses, audience targeting, message design, and evaluation.
Topics include mobile, community management, advergaming, viral
videos, SEO/SEM, and privacy, metrics, and ethical issues. | | Oasis Title: | DIG & SOC COMM STRT | | Prerequisite: | (ADPR 3100 or ADPR 3850 or MARK 3000) and permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5790. 3 hours. | | Course Title: | Advertising Portfolio Seminar | Course
Description: | Student production and development of an advertising portfolio of their best creative work with emphasis on both verbal and visual skills. | | Oasis Title: | ADVT CREA/PORT SEM | | Prerequisite: | ADPR 3110 and ADPR 3520 and permission of department | Semester Course
Offered: | Offered spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5910. 3 hours. | | Course Title: | Public Relations Administration | Course
Description: | Operation and objectives of corporate public relations programs using the case study approach. Emphasis is given to relating the management function of decision making and policy formation to the communication process. | | Oasis Title: | PR ADMINISTRATION | | Prerequisite: | ADPR 3850 and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5920. 3 hours. | | Course Title: | Public Relations Communications | Course
Description: | Writing course designed to help the student understand news releases, feature stories, speeches, letters, scripts, cutlines, memoranda, and other tools basic to the practice of public relations. Emphasis will be placed on the strategies and techniques behind public relations writing. | | Oasis Title: | PR COMMUNICATIONS | | Prerequisite: | ADPR 3850 and JOUR 3410 and permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5950/7950. 3 hours. | | Course Title: | Public Relations Campaigns | Course
Description: | Research, planning, and preparation of an integrated public relations campaign. Campaigns will alternate among business, governmental, and organization problems. | | Oasis Title: | PR CAMPAIGNS | | Undergraduate Prerequisite: | (ADPR 3850 and JOUR 3410 and ADPR 3520 and ADPR 5910 and ADPR 5920) and (ADPR 3130 or ADPR 3510) and (STAT 2000 or STAT 2210 or STAT 4210 or MSIT 3000) and permission of department | | Graduate Prerequisite: | JRMC 8160 | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5990. 1-3 hours. Repeatable for maximum 9 hours credit. | | Course Title: | Seminar in Advertising and Public Relations | Course
Description: | Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields. Emphasis is on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic. | | Oasis Title: | SEM IN AD/PR | | Prerequisite: | (Third-year or fourth-year student standing) and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5990H. 3 hours. Repeatable for maximum 9 hours credit. | | Course Title: | Seminar in Advertising and Public Relations (Honors) | Course
Description: | Seminar designed to synthesize and integrate many of the
theoretical and practical approaches to the study and
application of advertising, public relations, and related
communication fields. Emphasis is on critical thinking,
analytical processes, and acquisition of specialized knowledge
pertaining to the seminar topic. | | Oasis Title: | SEM IN AD/PR | | Prerequisite: | (Third-year or fourth-year student standing) and permission of department and permission of Honors | | Grading System: | A-F (Traditional) |
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