 | | Course ID: | ADPR 3100. 3 hours. | | Course Title: | Principles of Advertising | Course
Description: | An overview of advertising careers, including creative, social
and digital media, planning, and brand management. The
historical roots of advertising as an economic catalyst and
potent influence on popular culture. Celebrity endorsement and
other key strategies, techniques, and skills used by
professionals are discussed. | | Athena Title: | Principles of Advertising | | Equivalent Courses: | Not open to students with credit in ADPR 3100E, ADPR 3100H | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3100H. 3 hours. | | Course Title: | Principles of Advertising (Honors) | Course
Description: | An overview of advertising careers including creative, social
and digital media, planning, and brand management. The
historical roots of advertising as an economic catalyst and
potent influence on popular culture. Celebrity endorsement and
other key strategies, techniques, and skills used by
professionals are discussed. | | Athena Title: | Principles of Advertising Hon | | Equivalent Courses: | Not open to students with credit in ADPR 3100, ADPR 3100E | | Prerequisite: | Permission of Honors | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3100E. 3 hours. | | Course Title: | Principles of Advertising | Course
Description: | An overview of advertising careers, including creative, social, and digital media, planning, and brand management. The historical roots of advertising as an economic catalyst and potent influence on popular culture. Celebrity endorsement and other key strategies, techniques, and skills used by professionals are discussed. | | Athena Title: | Principles of Advertising | | Equivalent Courses: | Not open to students with credit in ADPR 3100, ADPR 3100H | | Nontraditional Format: | This course will be taught 95% or more online. | Semester Course
Offered: | Offered summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3110E. 3 hours. | | Course Title: | Brand Storytelling | Course
Description: | Advertising writing, layout, and art direction. Students learn
the basics of ad design and strategic messaging from tweets to
magazine ads, to viral-video scripts, to TV spots. Concepts
learned in Principles of Advertising or comparable courses are
applied to create targeted advertising. | | Athena Title: | Brand Storytelling | | Equivalent Courses: | Not open to students with credit in ADPR 3110 | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | (ADPR 3100 or MARK 4600) and permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3110. 3 hours. | | Course Title: | Brand Storytelling | Course
Description: | Advertising writing, layout, and art direction. Students learn
the basics of ad design and strategic messaging from tweets to
magazine ads, to viral-video scripts, to TV spots. Concepts
learned in Principles of Advertising or comparable courses are
applied to create targeted advertising. | | Athena Title: | Brand Storytelling | | Equivalent Courses: | Not open to students with credit in ADPR 3110E | | Prerequisite: | (ADPR 3100 or MARK 4600) and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3120. 3 hours. | | Course Title: | Media Strategy and Activation | Course
Description: | Media planning and its role within the marketing function. Attention is directed toward the creative selection, scheduling, and evaluation of media vehicles to deliver advertising and promotion messages to target audiences in an effective and efficient manner. | | Athena Title: | Media Strategy and Activation | | Prerequisite: | ADPR 3100 and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3130. 3 hours. | | Course Title: | Advertising Research | Course
Description: | Advertising and public relations techniques in strategic planning, message development, and the measuring of the effectiveness of advertising and public relations campaigns. Emphasis on concepts of consumer and stakeholder behavior, objective setting, and measurement of advertising and public relations efforts. | | Athena Title: | Advertising Research | | Equivalent Courses: | Not open to students with credit in ADPR 3510, ADPR 3510E, ADPR 3400, ADPR 3400E | | Prerequisite: | (ADPR 3100 or ADPR 3100H) and (STAT 2000 or STAT 2000E or STAT 4210 or MSIT 3000 or MSIT 3000E or MSIT 3000H or BUSN 3000 or BUSN 3000E or BUSN 3000H) and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3150. 1-3 hours. Repeatable for maximum 4 hours credit. | | Course Title: | Advertising Lecture Series | Course
Description: | A contemporary advertising seminar series featuring various prominent advertising professionals who will present lectures on a range of topics pertinent to today's advertising industry. | | Athena Title: | AD LECTURE SERIES | | Prerequisite: | Third-year of fourth-year student standing and permission of department | Semester Course
Offered: | Offered fall semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3400. 3 hours. | | Course Title: | ADPR Research: Insights and Analytics | Course
Description: | Basic social science research methods course. The goal is to
provide a critical framework for evaluating social science
research and experience conducting ADPR research. Students will
learn how to select an appropriate research technique, conduct
and supervise research, analyze and interpret data, and write
research reports. | | Athena Title: | Insights and Analytics | | Equivalent Courses: | Not open to students with credit in ADPR 3130, ADPR 3510, ADPR 3510E, ADPR 3400E | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and (STAT 2000 or STAT 2000E or STAT 2100H or STAT 4210 or MSIT 3000 or MSIT 3000H or MSIT 3000E or BUSN 3000 or BUSN 3000E or BUSN 3000H or MSIT 3001 or BUSN 3001) and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3400E. 3 hours. | | Course Title: | ADPR Research: Insights and Analytics | Course
Description: | Basic social science research methods course. The goal is to
provide a critical framework for evaluating social science
research and experience conducting ADPR research. Students will
learn how to select an appropriate research technique, conduct
and supervise research, analyze and interpret data, and write
research reports. | | Athena Title: | Insights and Analytics | | Equivalent Courses: | Not open to students with credit in ADPR 3400, ADPR 3130, ADPR 3510, ADPR 3510E | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and (STAT 2000 or STAT 2000E or STAT 2100H or STAT 4210 or MSIT 3000 or MSIT 3000H or MSIT 3000E or BUSN 3000 or BUSN 3000H or BUSN 3000E or MSIT 3001 or BUSN 3001) and permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3510E. 3 hours. | | Course Title: | Public Relations Research | Course
Description: | Design, strategy, and implementation of public relations
research techniques. Study of research theory, methods, and
practices within the context of public relations case studies
and client work. | | Athena Title: | Public Relations Research | | Equivalent Courses: | Not open to students with credit in ADPR 3510, ADPR 3130, ADPR 3400, ADPR 3400E | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | (ADPR 3850 or ADPR 3850H) and (STAT 2000 or STAT 2000E or STAT 4210 or MSIT 3000 or MSIT 3000H or MSIT 3000E or BUSN 3000 or BUSN 3000E or BUSN 3000H) and permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3510. 3 hours. | | Course Title: | Public Relations Research | Course
Description: | Design, strategy, and implementation of public relations
research techniques. Study of research theory, methods, and
practices within the context of public relations case studies
and client work. | | Athena Title: | Public Relations Research | | Equivalent Courses: | Not open to students with credit in ADPR 3510E, ADPR 3130, ADPR 3400, ADPR 3400E | | Prerequisite: | (ADPR 3850 or ADPR 3850H) and (STAT 2000 or STAT 2000E or STAT 4210 or MSIT 3000 or MSIT 3000H or MSIT 3000E or BUSN 3000 or BUSN 3000E or BUSN 3000H) and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3520. 3 hours. | | Course Title: | Graphic Communications | Course
Description: | Students gain the skills to design messages for particular
audiences and to prepare designs correctly for print, digital,
and social environments. Students learn to analyze and to use
the principles of design, typography, layout, color theory, art
and illustration, and copyright law. Adobe Creative software is
used to produce a variety of projects for student portfolios. | | Athena Title: | Graphic Communications | | Equivalent Courses: | Not open to students with credit in ADPR 3520E | | Prerequisite: | ADPR 3515 and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3520E. 3 hours. | | Course Title: | Graphic Communications | Course
Description: | Students gain the skills to design messages for particular
audiences and to prepare designs correctly for print, digital,
and social environments. Students learn to analyze and to use
the principles of design, typography, layout, color theory, art
and illustration, and copyright law. Adobe Creative software is
used to produce a variety of projects for student portfolios. | | Athena Title: | Graphic Communications | | Equivalent Courses: | Not open to students with credit in ADPR 3520 | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | Permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3530. 3 hours. | | Course Title: | Online Reputation Management | Course
Description: | How people and brands can cultivate online reputations is
created through case study analysis, interaction with
professional advertising and public relations people, reading
and discussion, and hands-on work in digital media. | | Athena Title: | Online Reputation Management | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3550E. 3 hours. | | Course Title: | Social Media Content and Production | Course
Description: | A practical and theoretical laboratory experience teaching students to develop, produce, publish, and manage written and visual content for social media. Students will learn how social media has evolved and the role it plays in brand management. | | Athena Title: | Social Media Content Prod | | Equivalent Courses: | Not open to students with credit in ADPR 3550 | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3550. 3 hours. | | Course Title: | Social Media Content and Production | Course
Description: | A practical and theoretical laboratory experience teaching students to develop, produce, publish, and manage written and visual content for social media. Students will learn how social media has evolved and the role it plays in brand management. | | Athena Title: | Social Media Content Prod | | Equivalent Courses: | Not open to students with credit in ADPR 3550E | | Prerequisite: | Permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3850E. 3 hours. | | Course Title: | Public Relations | Course
Description: | What does a Public Relations (PR) professional do? Careers as diverse as consumer relations, media relations, and entertainment PR are explored. Learn to advocate for celebrities, issues, and organizations using traditional and social media. Current events are analyzed from a PR perspective. PR tactics and strategies are discussed. | | Athena Title: | Public Relations | | Equivalent Courses: | Not open to students with credit in ADPR 3850, ADPR 3850H | | Nontraditional Format: | This course will be taught 95% or more online. | Semester Course
Offered: | Offered summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3850H. 3 hours. | | Course Title: | Public Relations (Honors) | Course
Description: | What does a Public Relations (PR) professional do? Careers as
diverse as consumer relations, media relations, and
entertainment PR are explored. Learn to advocate for
celebrities, issues, and organizations using traditional and
social media. Current events are analyzed from a PR
perspective. PR tactics and strategies are discussed. | | Athena Title: | Public Relations Honors | | Equivalent Courses: | Not open to students with credit in ADPR 3850, ADPR 3850E | | Prerequisite: | Permission of Honors | Semester Course
Offered: | Not offered on a regular basis. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3850. 3 hours. | | Course Title: | Public Relations | Course
Description: | What does a Public Relations (PR) professional do? Careers as
diverse as consumer relations, media relations, and
entertainment PR are explored. Learn to advocate for
celebrities, issues, and organizations using traditional and
social media. Current events are analyzed from a PR
perspective. PR tactics and strategies are discussed. | | Athena Title: | Public Relations | | Equivalent Courses: | Not open to students with credit in ADPR 3850E, ADPR 3850H | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3860. 3 hours. | | Course Title: | Introduction to Public Affairs Communications | Course
Description: | The field and the role of public affairs and advocacy in
shaping public policy, legislation, and politics. Career
opportunities explored include lobbyist, press secretary,
campaign manager, pollsters, among others. Relevant topics
include politics and media, ethics, advocacy advertising, and
elements of historical campaigns. | | Athena Title: | Intro Public Affairs Comm | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3910. 3 hours. | | Course Title: | Graphic Communication History | Course
Description: | Students will identify and understand the graphic style movements of the 20th century. They will analyze primary documents at the UGA Special Collections Libraries and discuss them relative to principles of design, theories of graphic communication, propaganda, and terms of the social/political/economic contexts in which they were made. | | Athena Title: | Graphic Communication History | | Equivalent Courses: | Not open to students with credit in ARGD 3070, ARGD 3070E | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3960. 3 hours. | | Course Title: | Advanced Public Affairs Communications | Course
Description: | An in-depth view of public affairs communications practices and
careers. Students examine the role and influence of the media
(traditional and emerging) in political and advocacy campaigns
around issues, policy, and legislation, as well as other
advocacy tools, including opinion writing, coalition building,
activism, and grassroots efforts. | | Athena Title: | Adv Public Affairs Comm | | Prerequisite: | ADPR 3860 and permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 3990. 3 hours. Repeatable for maximum 6 hours credit. | | Course Title: | Special Topics in Advertising and Public Relations | Course
Description: | Designed to synthesize and integrate many of the cutting edge
approaches to the study and practice of advertising, public
relations, and related communication fields. Emphasis is on
critical thinking, analytical processes, and acquisition of
specialized knowledge and skills pertaining to the topic. | | Athena Title: | Special Topics in ADPR | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 4960R. 1-6 hours. Repeatable for maximum 16 hours credit. | | Course Title: | Faculty-Mentored Undergraduate Research I | Course
Description: | Faculty-supervised independent or collaborative inquiry into
fundamental and applied problems within a discipline that requires
students to gather, analyze, and synthesize and interpret data and
to present results in writing and other relevant communication
formats. | | Athena Title: | Undergraduate Research I | | Nontraditional Format: | This course belongs to a progressive research course sequence to
promote a student's increasing skill development and depth of
inquiry, as well as growing independent research capability.
This course requires the close supervision of a faculty member
as the student undertakes a systematic and in-depth inquiry into
unknown, fundamental, and applied problems. In some cases, the
student will work collaboratively as part of a research team.
The student will have to apply understanding of the discipline
to identify or shape research questions and apply skills and
techniques learned to the research project. Students will gather
data, synthesize relevant literature, analyze, and interpret
data. The student will present results in writing or through
participation in research-group or program meetings and meetings
with their faculty mentor. The student will receive feedback
from the faculty mentor on their research progress and written
or oral presentation of results. A minimum of 45 hours of work
per credit hour per semester is required. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 4970R. 1-6 hours. Repeatable for maximum 8 hours credit. | | Course Title: | Faculty-Mentored Undergraduate Research II | Course
Description: | Faculty-supervised independent or collaborative inquiry into
fundamental and applied problems within a discipline that requires
students to gather, analyze, and synthesize and interpret data and
to present results in writing and other relevant communication
formats. | | Athena Title: | Undergraduate Research II | | Nontraditional Format: | These courses belong to a progressive research course sequence
to promote a student's increasing skill development and depth of
inquiry, as well as growing independent research capability. The
courses require the close supervision of a faculty member as the
student undertakes a systematic and in-depth inquiry into
unknown, fundamental, and applied problems. In some cases, the
student will work collaboratively as part of a research team.
The student will have to apply understanding of the discipline
to identify or shape research questions and apply skills and
techniques learned to the research project. Students will gather
data, synthesize relevant literature, analyze, and interpret
data. The student will present results in writing or through
participation in research-group or program meetings and meetings
with their faculty mentor. The student will receive feedback
from the faculty mentor on their research progress and written
or oral presentation of results. A minimum of 45 hours of work
per credit hour per semester is required. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 4980R. 1-6 hours. Repeatable for maximum 8 hours credit. | | Course Title: | Faculty-Mentored Undergraduate Research III | Course
Description: | Faculty-supervised independent or collaborative inquiry into
fundamental and applied problems within a discipline that requires
students to gather, analyze, and synthesize and interpret data and
to present results in writing and other relevant communication
formats. | | Athena Title: | Undergraduate Research III | | Nontraditional Format: | These courses belong to a progressive research course sequence
to promote a student's increasing skill development and depth of
inquiry, as well as growing independent research capability. The
courses require the close supervision of a faculty member as the
student undertakes a systematic and in-depth inquiry into
unknown, fundamental, and applied problems. In some cases, the
student will work collaboratively as part of a research team.
The student will have to apply understanding of the discipline
to identify or shape research questions and apply skills and
techniques learned to the research project. Students will gather
data, synthesize relevant literature, analyze, and interpret
data. The student will present results in writing or through
participation in research-group or program meetings and meetings
with their faculty mentor. The student will receive feedback
from the faculty mentor on their research progress and written
or oral presentation of results. A minimum of 45 hours of work
per credit hour per semester is required. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 4990R. 1-6 hours. Repeatable for maximum 8 hours credit. | | Course Title: | Undergraduate Research Thesis (or Final Project) | Course
Description: | Faculty-supervised independent or collaborative inquiry into
fundamental and applied problems within a discipline that requires
students to gather, analyze, and synthesize and interpret data.
Students will write or produce a thesis or other professional
capstone product, such as a report or portfolio that describes
their systematic and in-depth inquiry. | | Athena Title: | Undergraduate Thesis | | Nontraditional Format: | This is a capstone course under the direct supervision of a
faculty member. This course may be the culmination of the 4960R-
4980R sequence. Students will write a thesis or other
professional capstone product, such as a report or portfolio,
that describes their systematic and in-depth inquiry into an
unknown, fundamental, or applied problem. The thesis or capstone
product is written in close collaboration with the faculty
member and must be approved by that faculty member and/or the
department. The student will apply understanding of the
discipline to identify or shape the research question and apply
skills and techniques learned to complete the research project.
The student will have gathered data, synthesized relevant
literature and materials, analyzed, and interpreted data. The
student will demonstrate in writing the contribution of their
work to the discovery and interpretation of knowledge
significant to their field of study. The student will have
presented results in the form of a properly formatted,
professionally rigorous thesis document or other appropriate
professional capstone product and through the formal
presentation of the thesis or product to faculty and peers
during an approved event. The student will receive feedback from
the faculty member on the overall execution of their thesis
project, the written thesis, and their presentation. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5010. 1-3 hours. Repeatable for maximum 3 hours credit. | | Course Title: | Advertising Internship | Course
Description: | Supervised experience in advertising. Interns are required to work full time for sponsoring organizations and to complete a journal describing weekly assignments with examples of completed work. Performance is evaluated by representatives of the internship sponsor and by the assigned faculty supervisor. | | Athena Title: | ADVT INTERNSHIP | | Nontraditional Format: | Internship. | | Prerequisite: | ADPR 3110 and ADPR 3120 and permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | ADPR 5011. 1-3 hours. Repeatable for maximum 3 hours credit. | | Course Title: | Public Relations Internship | Course
Description: | Supervised experience in public relations. Interns are required to work full time for sponsoring organizations and to complete a journal describing weekly assignments with examples of completed work. Performance is evaluated by representatives of the internship sponsor and by the assigned faculty supervisor. | | Athena Title: | Public Relations Internship | | Nontraditional Format: | Internship. | | Prerequisite: | (JOUR 3190 or JOUR 3190H) and ADPR 5920 and permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | ADPR 5012. 1-3 hours. Repeatable for maximum 6 hours credit. | | Course Title: | Advertising and Public Relations Agency Internship | Course
Description: | Supervised experience in advertising and public relations. Interns are required to work for the student-led advertising and public relations agency and to complete a journal describing weekly assignments and/or a portfolio of completed work. Performance is evaluated by agency clients and the assigned faculty supervisor. | | Athena Title: | Agency Internship | | Nontraditional Format: | Internship. | | Prerequisite: | [(ADPR 3110 or ADPR 3110E) and ADPR 3120 and permission of department] or [(JOUR 3190 or JOUR 3190H) and ADPR 5920 and permission of department] | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | ADPR 5100. 3 hours. | | Course Title: | Global and Multicultural Advertising | Course
Description: | Examination of the theory and practice of global competition
and worldwide markets. Brand management in very different
cultural, regulatory, and competitive conditions will also be
examined. | | Athena Title: | GLB AND MLTCULT ADV | | Prerequisite: | ADPR 3100 and permission of department | Semester Course
Offered: | Not offered on a regular basis. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5110. 3 hours. | | Course Title: | Advertising, Public Relations, and Health | Course
Description: | The role of advertising and public relations in the context of
the burgeoning "health industry." Topics discussed include:
health communication research practice, the role of advertising
and public relations in health care delivery, health promotion
and disease prevention, risk communication, and personal as
well as psychological well-being. | | Athena Title: | ADPR Health | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5120. 3 hours. | | Course Title: | Crisis Communication | Course
Description: | Students develop crisis analysis, planning, and communication
skills through class discussion, analysis of theories, case
studies, and development of a crisis communication plan.
Students will develop the skills needed to produce or supervise
production of public relations materials needed in crisis
communication. Real-life situations will be discussed and
experienced. | | Athena Title: | Crisis Communication | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5130. 3 hours. | | Course Title: | Sports Communication | Course
Description: | Promoting athletic teams, coordinating and planning corporate
sports sponsorships, and working with athletes and managers are
all part of sports promotion. This course looks at the role of
marketing communications in sports. Media relations, crisis
management, advertising and sports sponsorships, contemporary
sports writing, and event planning will be studied. | | Athena Title: | Sports Communication | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5140. 3 hours. | | Course Title: | Advertising and Society | Course
Description: | Designed to foster a critical understanding of advertising and promotion as an institution, and its role in communication, society, culture, and our economy. Students develop a framework in which to understand the continuing dialogue between supporters and critics, and confront issues related to the institution's ethical conduct, regulatory issues, and social responsibility. | | Athena Title: | ADVT & SOCIETY | | Equivalent Courses: | Not open to students with credit in ADPR 3140 | | Prerequisite: | ADPR 3110 and ADPR 3120 and ADPR 3130 and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5150. 3 hours. | | Course Title: | Fundraising | Course
Description: | Prepares students for careers in nonprofits and/or in
fundraising. Students will understand fundraising as a
management function of charities; become familiar with
fundraising theories, principles, and processes; know the
historical development and status of fundraising practices,
including legal and ethical underpinnings; and develop a final
project. | | Athena Title: | Fundraising | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5170. 1-3 hours. Repeatable for maximum 3 hours credit. | | Course Title: | Advanced Studies in Advertising and Public Relations | Course
Description: | Independent study of any area of advertising, public relations, or related communications function. Students are responsible for finding a faculty sponsor. Written proposal outlining the area of study must be submitted and receive approval from the sponsoring instructor. | | Athena Title: | ADVAN STUDIES AD/PR | | Nontraditional Format: | Independent study. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5520. 3 hours. | | Course Title: | Advanced Graphics of Communication | Course
Description: | Provides an advanced study of graphic design, building from
skills acquired in Graphic Communications, with greater
emphasis on design literacy. Students will be expected to
articulate the concepts and strategies that guide their design
decisions and how their designs best communicate a message to a
target audience. Not only will students learn advanced design
software programs, but they will also be expected to use them
in greater depth. | | Athena Title: | Adv Graphics of Communication | | Prerequisite: | ADPR 3520 and (ADPR 3100 or ADPR 3850) and permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5710. 3 hours. | | Course Title: | Advertising and Communication Management | Course
Description: | Managerial and decision making processes of advertising and related marketing communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness. | | Athena Title: | Advertising Communication Mgmt | | Prerequisite: | (ADPR 3110 or ADPR 3110E) and ADPR 3120 and (ADPR 3130 or ADPR 3400) and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5740/7740. 3 hours. | | Course Title: | Advertising and Communication Campaigns | Course
Description: | Managerial and decision-making processes with student groups
functioning as advertising agencies to plan, implement, and
manage advertising and communication campaigns for assigned
outside clients. Students work with outside clients to assess
their needs and then present student-derived solutions to the
clients. | | Athena Title: | Advertising/Commun Campaigns | | Equivalent Courses: | Not open to students with credit in ADPR 5741, ADPR 5742, ADPR 5950 or ADPR 7741, ADPR 7742, ADPR 7950 | | Prerequisite: | ADPR 3515 and (MARK 3001 or MARK 3001H or MARK 3001E) and (ADPR 3110 or ADPR 3110E) and ADPR 3120 and (ADPR 3130 or ADPR 3400 or ADPR 3400E) and ADPR 5710 and (ADPR 5750/7750 or ADPR 5760/7760) and permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5750/7750. 3 hours. | | Course Title: | Social Media Analytics, Listening, and Engagement | Course
Description: | Social media is integral to the daily work of public relations
and advertising professionals. This class focuses on social
media activities, such as analytics, listening, and engagement.
Drawing from emerging research and social media practices in the
profession, key concepts of social media metrics will be
introduced and implemented. | | Athena Title: | Social Media Analytics | | Equivalent Courses: | Not open to students with credit in ADPR 5750E or ADPR 7750E | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5750E/7750E. 3 hours. | | Course Title: | Social Media Analytics, Listening, and Engagement | Course
Description: | Social media is integral to the daily work of public relations and advertising professionals. This course focuses on social media activities, such as analytics, listening, and engagement. Drawing from emerging research and social media practices in the profession, key concepts of social media metrics will be introduced and implemented. | | Athena Title: | Social Media Analytics | | Equivalent Courses: | Not open to students with credit in ADPR 5750 or ADPR 7750 | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5760E/7760E. 3 hours. | | Course Title: | Digital and Social Communication Strategies | Course
Description: | Students will learn about the types and practices of digital and social advertising and public relations strategies. Attention is given to evaluating these strategies, their role and uses, audience targeting, message design, and evaluation. Topics include mobile, community management, advergaming, viral videos, SEO/SEM, and privacy, metrics, and ethical issues. | | Athena Title: | Digital and Social Comm Strate | | Equivalent Courses: | Not open to students with credit in ADPR 5760 or ADPR 7760 | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H or MARK 3000 or MARK 3000E or MARK 3000H) and permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5760/7760. 3 hours. | | Course Title: | Digital and Social Communication Strategies | Course
Description: | Students will learn about the types and practices of digital and
social advertising and public relations strategies. Attention is
given to evaluating these strategies, their role and uses,
audience targeting, message design, and evaluation. Topics
include mobile, community management, advergaming, viral videos,
SEO/SEM, and privacy, metrics, and ethical issues. | | Athena Title: | Digital and Social Comm Strate | | Equivalent Courses: | Not open to students with credit in ADPR 5760E or ADPR 7760E | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H or MARK 3000 or MARK 3000E or MARK 3000H) and permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5790. 3 hours. | | Course Title: | Advertising Portfolio Seminar | Course
Description: | Student production and development of an advertising portfolio of their best creative work with emphasis on both verbal and visual skills. | | Athena Title: | ADVT CREA/PORT SEM | | Prerequisite: | ADPR 3110 and ADPR 3520 and permission of department | Semester Course
Offered: | Offered spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR(SPTM) 5810. 3 hours. | | Course Title: | Sports Media Relations | Course
Description: | An in-depth exposure to the role of media in sports
organizations and event production, with hands-on experience in
work performed by sports communication staff. The course also
will explore the evolving relationship between sports
communication and media coverage of sports. | | Athena Title: | Sports Media Relations | | Prerequisite: | JRLC 3850 and JRLC 4800 and permission of department | Semester Course
Offered: | Offered spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5910. 3 hours. | | Course Title: | Public Relations Management | Course
Description: | Operation and objectives of corporate public relations programs using the case study approach. Emphasis is given to relating the management function of decision making and policy formation to the communication process. | | Athena Title: | Public Relations Management | | Prerequisite: | ADPR 3850 and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5920. 3 hours. | | Course Title: | Public Relations Communications | Course
Description: | Writing course designed to help the student understand news releases, feature stories, speeches, letters, scripts, cutlines, memoranda, and other tools basic to the practice of public relations. Emphasis will be placed on the strategies and techniques behind public relations writing. | | Athena Title: | Public Relations Communication | | Prerequisite: | ADPR 3850 or ADPR 3850H and (JOUR 3410 or JOUR 3410H or JOUR 3190 or JOUR 3190H) and permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5930E/7930E. 3 hours. | | Course Title: | PR Ethics, Diverse Cultures, and Cross-Cultural Leadership | Course
Description: | Examines the intersection of public relations ethics in
communicating with domestic and global multicultural publics. Case
studies and theory are applied to contemporary situations
exploring how economics and politics affect issues of inclusion,
corporate purpose, communication, and leadership across cultures.
Considerations for avoiding marginalization are analyzed. | | Athena Title: | PR Ethics Diversity Leadership | | Equivalent Courses: | Not open to students with credit in ADPR 5930 or ADPR 7930 | | Nontraditional Format: | This course will be taught 95% or more online. | | Undergraduate Prerequisite: | ADPR 3850 or ADPR 3850H or ADPR 5920 or ADPR 3510 or ADPR 3510E or ADPR 3400 or ADPR 3400E or ADPR 5910 | | Graduate Prerequisite: | JRMC 8100 or JRMC 7940 or JRMC 7960 | Semester Course
Offered: | Offered spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5930/7930. 3 hours. | | Course Title: | PR Ethics, Diverse Cultures, and Cross-Cultural Leadership | Course
Description: | Examines the intersection of public relations ethics in
communicating with domestic and global multicultural publics.
Case studies and theory are applied to contemporary situations
exploring how economics and politics affect issues of inclusion,
corporate purpose, communication, and leadership across cultures.
Considerations for avoiding marginalization are analyzed. | | Athena Title: | PR Ethics and Culture | | Equivalent Courses: | Not open to students with credit in ADPR 5930E or ADPR 7930E | | Undergraduate Prerequisite: | ADPR 3850 or ADPR 3850H or ADPR 5920 or ADPR 3510 or ADPR 3510E or ADPR 3400 or ADPR 5910 | | Graduate Prerequisite: | JRMC 8100 or JRMC 7940 or JRMC 7960 | Semester Course
Offered: | Offered spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5940. 3 hours. Repeatable for maximum 6 hours credit. | | Course Title: | Topics in Public Affairs Communications | Course
Description: | Designed to synthesize and integrate many of the conceptual and
practical approaches to the study and application of public
affairs communications. Emphasis is on critical thinking,
analytical processes, and acquisition of specialized knowledge
pertaining to the course topic. | | Athena Title: | Topics in Public Affairs Comm | | Prerequisite: | ADPR 3860 and permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5950/7950. 3 hours. | | Course Title: | Public Relations Campaigns | Course
Description: | Students conduct research, planning, and preparation of an
integrated public relations campaign designed to solve problems
for outside clients. Outside clients alternate among business,
government, and nonprofit organizations. Student groups present
their solutions to prospective clients. | | Athena Title: | Public Relations Campaigns | | Equivalent Courses: | Not open to students with credit in ADPR 5740, ADPR 5741, ADPR 5742 or ADPR 7740, ADPR 7741, ADPR 7742 | | Prerequisite: | [(ADPR 3850 or ADPR 3850H) and (JOUR 3190 or JOUR 3190H)] and ADPR 3515 and (MARK 3001 or MARK 3001H) and ADPR 5920 and (ADPR 5910 or ADPR 5120 or ADPR 3860) and (ADPR 3510 or ADPR 3510E or ADPR 3400 or ADPR 3400E) and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5990/7990. 1-3 hours. Repeatable for maximum 9 hours credit. | | Course Title: | Seminar in Advertising and Public Relations | Course
Description: | Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields. Emphasis is on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic. | | Athena Title: | Seminar in ADPR | | Equivalent Courses: | Not open to students with credit in ADPR 5990E, ADPR 5990H or ADPR 7990E | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5990E/7990E. 1-3 hours. Repeatable for maximum 9 hours credit. | | Course Title: | Seminar in Advertising and Public Relations | Course
Description: | Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields. Emphasis is on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic. | | Athena Title: | Seminar in ADPR | | Equivalent Courses: | Not open to students with credit in ADPR 5990, ADPR 5990H or ADPR 7990 | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | Permission of department | Semester Course
Offered: | Not offered on a regular basis. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ADPR 5990H. 1-3 hours. Repeatable for maximum 9 hours credit. | | Course Title: | Seminar in Advertising and Public Relations (Honors) | Course
Description: | Seminar designed to synthesize and integrate many of the
theoretical and practical approaches to the study and
application of advertising, public relations, and related
communication fields. Emphasis is on critical thinking,
analytical processes, and acquisition of specialized knowledge
pertaining to the seminar topic. | | Athena Title: | Seminar in ADPR Honors | | Equivalent Courses: | Not open to students with credit in ADPR 5990, ADPR 7990, ADPR 5990E | | Prerequisite: | Permission of department and permission of Honors | | Grading System: | A-F (Traditional) |
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