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Course ID:ADPR 3100H. 3 hours.
Course Title:Principles of Advertising (Honors)
Course
Description:
An overview of advertising careers including creative, social and digital media, planning, and brand management. The historical roots of advertising as an economic catalyst and potent influence on popular culture. Celebrity endorsement and other key strategies, techniques, and skills used by professionals are discussed.
Athena Title:Principles of Advertising Hon
Duplicate Credit:Not open to students with credit in ADPR 3100
Prerequisite:Permission of Honors
Grading System:A-F (Traditional)
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