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Course ID:ADPR 5100. 3 hours.
Course Title:Global and Multicultural Advertising
Course
Description:
Examination of the theory and practice of global competition and worldwide markets. Brand management in very different cultural, regulatory, and competitive conditions will also be examined.
Athena Title:GLB AND MLTCULT ADV
Prerequisite:ADPR 3100 and permission of department
Semester Course
Offered:
Not offered on a regular basis.
Grading System:A-F (Traditional)
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Syllabus: