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Course ID:	MARK 4100. 3 hours.
Course Title:	Consumer Buyer Behavior
Course Description:	An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced.
Athena Title:	Consumer Buyer Behavior
Equivalent Courses:	Not open to students with credit in MARK 4100E
Prerequisite:	MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E
Semester Course Offered:	Offered every year.
Grading System:	A-F (Traditional)

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