Home /

Courses

Find a Course

Use the menus below to help you find a course.

By Prefix and Number:

PREFIX:

NUMBER:

By Prefix:

Advanced Search

Keyword Search
Online Learning (E)
Service-Learning (S)
Honors (H)
Integrated Language (I)
Writing Intensive (W)
Non-Credit Discussion Group (D)
Lab (Non-Credit and Credit) (L)

Quicklinks

Schedule of Classes
Transfer Equivalency Search
Course Application Deadlines


Course ID:	MARK 4500. 3 hours.
Course Title:	Services Marketing
Course Description:	Examination of the nature and features of services that distinguish marketing of services from marketing of physical goods. Emphasis is placed on adapting the marketing mix to retain customers and build loyalty. Models of services marketing, including the service profit chain and the service quality gap model, are introduced.
Athena Title:	Services Marketing
Prerequisite:	MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E
Semester Course Offered:	Offered every year.
Grading System:	A-F (Traditional)

Syllabus: