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Course ID:MARK 4600. 3 hours.
Course Title:Integrated Marketing and Brand Communication
Course
Description:		The study of marketing communications of business firms and organizations. Attention focuses on the process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases.
Athena Title:Integr Market and Brand Comm
Equivalent Courses:Not open to students with credit in MARK 4600E, MARK 4600S
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E
Semester Course
Offered:		Offered every year.
Grading System:A-F (Traditional)
HR
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