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Course ID:MBUS 3100. 3 hours.
Course Title:Promotion and Publicity Techniques for Music Business
Course
Description:
Examines unique/specific techniques for promoting albums, artists and concerts. Will examine traditional methods like paid advertising, radio airplay, local/national press. Also, will examine non-traditional tools, like social networks, online retailers, street teams, and viral video. Will emphasize using new metrics to gauge effectiveness of these tools.
Athena Title:PROMO PUB TECH MBUS
Semester Course
Offered:
Offered fall and spring semester every year.
Grading System:A-F (Traditional)
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Syllabus: