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Course ID:TXMI 5280. 4 hours. 3 hours lecture and 2 hours lab per week.
Course Title:Retail Entrepreneurship
Course
Description:
Targeted to students interested in creating and growing their own businesses. Major focus on writing business plans, operating a mobile retail concept, and working with local entrepreneurs on case studies. Analysis of entrepreneurial success based on identifying opportunities, market research, matching customer profile to site locations, analyzing competitors' practices, securing financial capital, and developing a competitive marketing mix.
Athena Title:Retail Entrepreneurship
Pre or Corequisite:TXMI 5240/7240 or TXMI 5240E/7240E or TXMI 5250
Semester Course
Offered:
Offered spring semester every year.
Grading System:A-F (Traditional)
HR
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