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Course ID:MARK 3000E. 3 hours.
Course Title:Principles of Marketing
Course
Description:
Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.
Athena Title:Principles of Marketing
Duplicate Credit:Not open to students with credit in MARK 3000, MARK 3000H, MARK 3001, MARK 3001H, MARK 3001E
Nontraditional Format:This course will be taught 95% or more online.
Prerequisite:(ACCT 2101 or ACCT 2101E or ACCT 2101H) and (MIST 2090 or MIST 2090E or MIST 2190H or CSCI 1100-1100L)
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
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Syllabus: