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Course ID:MARK 4650. 3 hours.
Course Title:Digital Marketing Analytics
Course
Description:
Examination of how businesses and brands measure the effectiveness of digital marketing strategies. Emphasis is placed on using data to both evaluate a company’s level of digital marketing sophistication and to recommend digital marketing strategies.
Athena Title:Digital Marketing Analytics
Duplicate Credit:Not open to students with credit in MARK 4650S
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E
Grading System:A-F (Traditional)
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Syllabus: