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Course ID:FHCE 5050/7050. 3 hours.
Course Title:Consumer Analytics and Research Methods II
Course
Description:
Advanced research methods with an emphasis on applied consumer research techniques, interpretation, and dissemination. Through the use of modern analytic tools and diverse quantitative methods, students learn to integrate design, measurement, sampling, data management, and analytic techniques found in applied consumer analytic settings such as business, government, and non-profit organizations.
Athena Title:Consumer Analytics and Rsch
Prerequisite:FHCE 4000/6000 or FHCE 4000S/6000S or permission of department
Grading System:A-F (Traditional)
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Syllabus: