Courses

HR
 

Find a Course

Use the menus below to help you find a course.

By Prefix and Number: PREFIX: NUMBER:
By Prefix:
 
 
HR
Advanced Search

Keyword Search
Online Learning (E)
Service-Learning (S)
Honors (H)
Integrated Language (I)
Writing Intensive (W)
Non-Credit Discussion Group (D)
Lab (Non-Credit and Credit) (L)

Quicklinks

Schedule of Classes
Transfer Equivalency Search
Course Application Deadlines


       
Course ID:ADPR 5750/7750. 3 hours. 1.5 hours lecture and 3 hours lab per week.
Course Title:Social Media Analytics, Listening, and Engagement
Course
Description:
Social media is integral to the daily work of public relations and advertising professionals. This class focuses on social media activities, such as analytics, listening, and engagement. Drawing from emerging research and social media practices in the profession, key concepts of social media metrics will be introduced and implemented.
Athena Title:Social Media Analytics
Prerequisite:[(ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and (ADPR 3130 or ADPR 3510)] and permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
HR
Syllabus: