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Course ID:ADPR 3110. 3 hours.
Course Title:Advertising Message Strategy
Course
Description:
Advertising writing, layout, and art direction. Students learn the basics of ad design and strategic messaging from tweets to magazine ads, to viral-video scripts, to TV spots. Concepts learned in Principles of Advertising or comparable courses are applied to create targeted advertising.
Athena Title:Advertising Message Strategy
Duplicate Credit:Not open to students with credit in ADPR 3110E
Prerequisite:(ADPR 3100 or MARK 4600) and permission of department
Semester Course
Offered:
Offered fall and spring semester every year.
Grading System:A-F (Traditional)
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Syllabus: