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Course ID:ADPR 3120. 3 hours.
Course Title:Media Strategy and Activation
Course
Description:
Media planning and its role within the marketing function. Attention is directed toward the creative selection, scheduling, and evaluation of media vehicles to deliver advertising and promotion messages to target audiences in an effective and efficient manner.
Athena Title:Media Strategy and Activation
Prerequisite:ADPR 3100 and permission of department
Semester Course
Offered:
Offered fall and spring semester every year.
Grading System:A-F (Traditional)
HR
Syllabus: