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Course ID:	ADPR 3130. 3 hours.
Course Title:	Advertising Research
Course Description:	Advertising and public relations techniques in strategic planning, message development, and the measuring of the effectiveness of advertising and public relations campaigns. Emphasis on concepts of consumer and stakeholder behavior, objective setting, and measurement of advertising and public relations efforts.
Athena Title:	Advertising Research
Equivalent Courses:	Not open to students with credit in ADPR 3510, ADPR 3510E, ADPR 3400, ADPR 3400E
Prerequisite:	(ADPR 3100 or ADPR 3100H) and (STAT 2000 or STAT 2000E or STAT 4210 or MSIT 3000 or MSIT 3000E or MSIT 3000H or BUSN 3000 or BUSN 3000E or BUSN 3000H) and permission of department
Semester Course Offered:	Offered fall and spring semester every year.
Grading System:	A-F (Traditional)

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