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Course ID:	MARK 4780. 3 hours.
Course Title:	Consumer Marketing and Brand Management
Course Description:	A deep dive into the intersection of consumer psychology and brand management. Fundamental principles are reviewed and the application of these principles to influence brand identification, loyalty, and preference is discussed. Key steps involved in brand equity creation, from visual identity design to portfolio management, are explored.
Athena Title:	Cons Marketing and Brand Mgmt
Equivalent Courses:	Not open to students with credit in MARK 4780E
Prerequisite:	MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001E or MARK 3001H
Semester Course Offered:	Offered every year.
Grading System:	A-F (Traditional)

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