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Course ID:ADPR 5710. 3 hours.
Course Title:Advertising and Communication Management
Course
Description:
Managerial and decision making processes of advertising and related marketing communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness.
Athena Title:ADVT & COMM MAN
Prerequisite:ADPR 3110 and ADPR 3120 and ADPR 3130 and permission of department
Semester Course
Offered:
Offered fall and spring semester every year.
Grading System:A-F (Traditional)
HR
Syllabus: