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Course ID:	MARK 4210E. 3 hours.
Course Title:	Professional Selling and Customer Relationship Management
Course Description:	Explores the theory and practice of professional selling through extensive role-play, face-to-face, and recorded presentations in the sales lab. Focuses on developing and maintaining customer relationships, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, and value analysis. Both analytical and interpersonal skills are developed.
Athena Title:	Professional Selling
Equivalent Courses:	Not open to students with credit in MARK 4210
Nontraditional Format:	This course will be taught 95% or more online.
Prerequisite:	MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001E or MARK 3001H
Grading System:	A-F (Traditional)

Syllabus: No Syllabus Available