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Course ID:TXMI 5220. 3 hours.
Course Title:Fashion Product and Brand Management
Course
Description:
An overview of the fashion product development process and brand management tactics used in fashion industry. Integrating hands-on activities and projects, methods by which apparel companies create and manage their fashion products for the target customers will be discussed.
Athena Title:Fashion Product and Brand Mgmt
Prerequisite:TXMI 3210 or TXMI 3210E
Semester Course
Offered:
Offered fall and spring semester every year.
Grading System:A-F (Traditional)
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Syllabus:  
 
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