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Syllabus information is only available for a single course. Enter a specific course number or select a specific course ID from the drop down list, to view syllabus information.
       
Course ID:MARK 3000. 3 hours.
Course Title:Principles of Marketing
Course
Description:
Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.
Oasis Title:PRIN OF MKT
Duplicate Credit:Not open to students with credit in MARK 3000H or MARK 3001 or MARK 3001H
Prerequisite:(ACCT 2101 or ACCT 2101H) and (MIST 2090 or MIST 2190H or CSCI 1100-1100L)
Pre or Corequisite:(MSIT 3000 or MSIT 3000H or STAT 3000) and (MGMT 3010 or MGMT 3020 or MGMT 4010 or MGMT 4020)
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 3000H. 3 hours.
Course Title:Principles of Marketing (Honors)
Course
Description:
Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.
Oasis Title:PRIN OF MKT H
Duplicate Credit:Not open to students with credit in MARK 3000 or MARK 3001 or MARK 3001H
Nontraditional Format:Honors students meet for additional break-out sessions.
Prerequisite:(ACCT 2101 or ACCT 2101H) and (MIST 2090 or MIST 2190H or CSCI 1100-1100L) and permission of Honors
Pre or Corequisite:(MSIT 3000 or MSIT 3000H or STAT 3000) and (MGMT 3010 or MGMT 3020 or MGMT 4010 or MGMT 4020)
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 3000E. 3 hours.
Course Title:Principles of Marketing
Course
Description:
Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.
Oasis Title:PRIN OF MKT
Duplicate Credit:Not open to students with credit in MARK 3000 or MARK 3000H or MARK 3001 or MARK 3001H
Nontraditional Format:This course will be taught 95% or more online.
Prerequisite:(ACCT 2101 or ACCT 2101H) and (MIST 2090 or MIST 2190H or CSCI 1100-1100L)
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 3001. 3 hours.
Course Title:Principles of Marketing
Course
Description:
Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. For non- Terry College of Business students.
Oasis Title:PRIN OF MKT
Duplicate Credit:Not open to students with credit in MARK 3001H or MARK 3000 or MARK 3000H
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 3001H. 3 hours.
Course Title:Principles of Marketing (Honors)
Course
Description:
Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. For non- Terry College of Business students.
Oasis Title:PRIN OF MKT H
Duplicate Credit:Not open to students with credit in MARK 3001 or MARK 3000 or MARK 3000H
Nontraditional Format:Honors Program students meet for additional break-out sessions.
Prerequisite:Permission of Honors
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 4000. 3 hours.
Course Title:Marketing Research for Business Decisions
Course
Description:
The value and methods of marketing research in the context of business decision making. The course first stresses the process of obtaining information, and then emphasizes the use of this information to reduce the risks in marketing decision making.
Oasis Title:MKT RSRCH BUS DECIS
Prerequisite:(MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H ) and (MSIT 3000 or MSIT 3000E or MSIT 3000H or MSIT 3001 or STAT 3000)
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 4100. 3 hours.
Course Title:Consumer Buyer Behavior
Course
Description:
An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced.
Oasis Title:CONS BUYER BEHAVIOR
Prerequisite:MARK 3000 or MARK 3000H or MARK 3001 or MARK 3001H
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 4100E. 3 hours.
Course Title:Consumer Buyer Behavior
Course
Description:
An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced.
Oasis Title:CONS BUYER BEHAVIOR
Duplicate Credit:Not open to students with credit in MARK 4100
Nontraditional Format:This course will be taught 95% or more online.
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 4210. 3 hours.
Course Title:Professional Selling and Customer Relationship Management
Course
Description:
Examination of the theory and practice of salesmanship. Focus is on developing and maintaining customer relationships, professional selling, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, value analysis, and value- based selling. Both analytical and sales/selling skills are developed.
Oasis Title:PROFESS SELLING
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 4220. 3 hours.
Course Title:Sales Force Strategy and Management
Course
Description:
Managing the marketing-driven sales force, including customer relationship and interfacing strategies, cross-functional issues relevant to sales, sales force organization strategies and systems, and customer-focused teams. Human resource issues, such as compensation systems, salesperson development, sales team leadership, and sales training and coaching.
Oasis Title:SALES STRATEGY
Prerequisite:(MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H) and MARK 4210
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 4350. 3 hours.
Course Title:Marketing Analytics
Course
Description:
A practitioner-oriented introduction to the methods of marketing analytics. Class examples and exercises are drawn from real-world applications, and students will be actively engaged in executing the methodolgies using relevant software.
Oasis Title:MARK ANALYTICS
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H
Grading System:A-F (Traditional)
       
Course ID:MARK 4450. 3 hours.
Course Title:Social Media Marketing Strategy
Course
Description:
Provides students with an understanding of the history, importance, technology, and strategic uses of social media as a part of marketing strategy. Students will learn how to apply various social media tools and platforms and will understand how to develop and evaluate social media marketing strategies.
Oasis Title:SOCIAL MEDIA
Prerequisite:MARK 3000 or or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H
Grading System:A-F (Traditional)
       
Course ID:MARK 4500. 3 hours.
Course Title:Services Marketing
Course
Description:
Examination of the nature and features of services that distinguish marketing of services from marketing of physical goods. Emphasis is placed on adapting the marketing mix to retain customers and build loyalty. Models of services marketing, including the service profit chain and the service quality gap model, are introduced.
Oasis Title:SERVICES MARKETING
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 4550. 3 hours.
Course Title:Multicultural Marketing
Course
Description:
Focuses on applying marketing principles to multicultural consumer segments in the United States. It is designed to help students develop an understanding of various multicultural consumers in the U.S. and learn how to effectively reach them through various marketing tools.
Oasis Title:MULTI MARK
Prerequisite:MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H
Grading System:A-F (Traditional)
       
Course ID:MARK 4600. 3 hours.
Course Title:Integrated Marketing and Brand Communication
Course
Description:
The study of marketing communications of business firms and organizations. Attention focuses on the process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases.
Oasis Title:INT MKT & BRAND COM
Prerequisite:MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 4650. 3 hours.
Course Title:Digital Marketing Analytics
Course
Description:
Examination of how businesses and brands measure the effectiveness of digital marketing strategies. Emphasis is placed on using data to both evaluate a company’s level of digital marketing sophistication and to recommend digital marketing strategies.
Oasis Title:DIGI MARK ANALYTICS
Prerequisite:MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H
Grading System:A-F (Traditional)
       
Course ID:MARK 4700. 3 hours.
Course Title:International Marketing
Course
Description:
Introduction to issues and practices in international marketing. Focus is placed on cultural, legal, social, economic, and behavioral differences that affect marketing in global environments and on how the marketing mix is adapted to different cultures. Importance of world trade and the global business environment is emphasized.
Oasis Title:INT MARKETING
Prerequisite:MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:ECON(MARK) 4750/6750. 3 hours.
Course Title:Introduction to Econometrics
Course
Description:
Estimation and hypothesis-testing techniques using the linear regression model, with emphasis on the least-squares estimator and its performance under different statistical assumptions. A hands-on approach, stressing a wide range of empirical applications.
Oasis Title:INTRO ECONOMETRICS
Prerequisite:ECON 4010 and (STAT 2000 or STAT 3000 or MSIT 3000)
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 4800. 3 hours.
Course Title:Marketing Internship Cooperative
Course
Description:
The internship is a job consisting of at least 200 hours that will provide the student with the opportunity to learn and apply marketing concepts. Internships must have prior approval by the marketing department, ensuring that the learning experience be equivalent to that of an upper-level marketing course.
Oasis Title:MKT INTERN
Duplicate Credit:Not open to students with credit in MARK 4800
Nontraditional Format:This course is designated for undergraduate internship and does not meet formally.
Prerequisite:MARK 3000 and permission of department
Semester Course
Offered:
Offered every year.
Grading System:S/U (Satisfactory/Unsatisfactory)
       
Course ID:MARK 4900. 3 hours.
Course Title:Marketing Strategies and Decision Making
Course
Description:
Integration of the student's marketing knowledge accumulated from previous courses. Emphasis on developing and implementing marketing strategies to solve problems in a dynamic global business environment. Integration of marketing functions to form strategic decisions and to create marketing plans.
Oasis Title:MKT STRATEGY
Nontraditional Format:Course is taken during student's last semester.
Prerequisite:MARK 4000 and MARK 4100 and (FINA 3000 or FINA 3000H or FINA 3000E or FINA 3001 or FINA 3001H) and (MGMT 3000 or MGMT 3000H or MGMT 3000E or MGMT 3001 or MGMT 3001H) and (MSIT 3000 or MSIT 3000E or STAT 3000)
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 5000. 3 hours. Repeatable for maximum 6 hours credit.
Course Title:Special Topics in Marketing
Course
Description:
Advanced study, readings, and/or research under the direction of a marketing faculty member.
Oasis Title:SPEC TOPICS IN MKTG
Nontraditional Format:Advanced study, readings, and/or research done independently of a regularly scheduled class.
Prerequisite:MARK 4000 and MSIT 3000 and permission of department
Grading System:A-F (Traditional)
       
Course ID:MARK 7100. 3 hours.
Course Title:Introductory Statistical Methods for Marketing Research
Course
Description:
Application of probability and basic statistical methods to marketing research problems. The students will be introduced to the basic concepts of probability and statistics. They will be able to use statistical tools such as analysis of variance, regression, and chi-square tests to address market research problems.
Oasis Title:INTRO STAT MR
Duplicate Credit:Not open to students with credit in MARK 8100 or STAT 6310
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7150. 1.5-3 hours. Repeatable for maximum 3 hours credit.
Course Title:Marketing Research Planning, Management, and Communication
Course
Description:
The function of marketing research in organizations. Examination of the marketing research process.
Oasis Title:MR PLAN MGMT & COMM
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:S/U (Satisfactory/Unsatisfactory)
       
Course ID:MARK 7200. 3 hours.
Course Title:Data Collection Methods
Course
Description:
Data collection procedures in marketing research are considered, particularly questionnaire design for personal interviews and sampling issues.
Oasis Title:DATA COLL METHODS
Duplicate Credit:Not open to students with credit in MARK 8200
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7220. 3 hours.
Course Title:Applications of Marketing Research Techniques I
Course
Description:
The application of marketing techniques. Focuses on the process of developing a product from idea generation and screening through product testing and copy/positioning evaluation.
Oasis Title:APPL MKTG TECH I
Duplicate Credit:Not open to students with credit in MARK 8220
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7250. 1.5-3 hours. 1.5-3 hours lab per week.
Course Title:Marketing Research Project I
Course
Description:
Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken.
Oasis Title:MR PROJECT I
Duplicate Credit:Not open to students with credit in MARK 8250
Nontraditional Format:This course will meet the second half of fall semester.
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:S/U (Satisfactory/Unsatisfactory)
       
Course ID:MARK 7320. 1.5-3 hours.
Course Title:Applications of Marketing Research Techniques II
Course
Description:
A continuation of Applications of Marketing Research Techniques I. Focuses on evaluating the market potential of new product systems; e.g., product plus price, package, and positioning. Pre-test market evaluation systems, test marketing, tracking studies, research for claim support, and the impact of UPC and scanner technology.
Oasis Title:APPL MKTG TECH II
Duplicate Credit:Not open to students with credit in MARK 8320
Prerequisite:MARK 7220 or permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7350. 1.5-3 hours. 1.5-3 hours lab per week.
Course Title:Marketing Research Project II
Course
Description:
A continuation of Marketing Research Project I. Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken.
Oasis Title:MR PROJECT II
Duplicate Credit:Not open to students with credit in MARK 8350
Nontraditional Format:This course will meet the first half of spring semester.
Prerequisite:MARK 7250
Semester Course
Offered:
Offered every year.
Grading System:S/U (Satisfactory/Unsatisfactory)
       
Course ID:MARK 7400. 1.5-3 hours.
Course Title:Information Technology and Marketing
Course
Description:
The use of secondary and syndicated data for effective marketing decision making. Use of computerized data bases and marketing decision support systems. Exploring emerging technologies and their influence on marketing.
Oasis Title:INFO TECH AND MKTG
Duplicate Credit:Not open to students with credit in MARK 8300
Prerequisite:Permission of department
Grading System:A-F (Traditional)
       
Course ID:MARK 7450. 1.5-3 hours.
Course Title:Consumer and Organizational Behavior
Course
Description:
Processes and sources of influences that affect consumers' information processing, judgment, and decision making in consumption contexts. Students will be exposed to a variety of concepts and theories from the consumer behavior literature with the objective to better understand how consumers interact with the marketing environment in shaping their purchase decisions.
Oasis Title:CON & ORG BEHAVIOR
Duplicate Credit:Not open to students with credit in MARK 8450
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7510. 1.5-3 hours.
Course Title:Marketing Management
Course
Description:
A study of how marketing facilitates the achievement of the firm's objectives. An exhaustive survey of all core areas of marketing, including opportunity and competitive analysis, positioning and differentiation, marketing research, brands, IMC's, retailing, new product development, and the sales function, among others.
Oasis Title:MARKETING MGT
Duplicate Credit:Not open to students with credit in MARK 8510
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7520. 1.5-3 hours.
Course Title:Marketing Management
Course
Description:
The process by which customer demand structures marketing response. The positioning of product/service offerings toward building customer satisfaction is examined by its component parts, so that marketing effort can be seen as the vehicle which delivers desired return on investment.
Oasis Title:MARKETING MGT
Duplicate Credit:Not open to students with credit in MARK 8520
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7600. 3 hours.
Course Title:Predictive Analytics
Course
Description:
Introduction to analytic methodologies used to improve decision making and predict outcomes. Class examples and exercises will be drawn from real world applications. Relevant software will be utilized.
Oasis Title:PREDICTIVE ANALYTIC
Prerequisite:MSIT 7100
Grading System:A-F (Traditional)
       
Course ID:MARK 7610. 3 hours.
Course Title:Qualitative Research in Marketing
Course
Description:
The overall objective of the course is to foster a basic understanding of two "families" of qualitative approaches to conducting marketing research. Initially, the focus is on defining research objectives and choosing appropriate methods; then a more detailed examination of interviewing and observational methods will follow.
Oasis Title:QUAL RSCH MKTG
Duplicate Credit:Not open to students with credit in MARK 8610 or MARK 8630
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7620. 1.5-3 hours.
Course Title:Services Marketing
Course
Description:
Exploration of changes in the service sector, including the adoption of market-driven strategies, new technology applications, use of franchise distribution networks, and globalization activities.
Oasis Title:SVCS MKTG
Prerequisite:MARK 7510
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7650. 3 hours.
Course Title:Applied Multivariate Methods
Course
Description:
Application of multivariate statistical methods to solve marketing problems. Introduction to multivariate statistical computer programs.
Oasis Title:APPLE MULTIVARIATE
Duplicate Credit:Not open to students with credit in MARK 9650 or STAT 8250
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7700. 3 hours.
Course Title:Discrete Choice and Conjoint Analysis
Course
Description:
A practitioner-oriented introduction to conjoint and discrete choice analysis. Topic coverage includes self-explicated approaches, full profile ratings/rankings conjoint, hybrid methods, choice based conjoint, latent class and hierarchical bayes methodologies. Students receive hands-on experience applying the different methods from questionnaire design and modeling to development of market simulation tools.
Oasis Title:DISC CH/CONJ ANALYS
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7720. 3 hours.
Course Title:Advertising and Promotion Management
Course
Description:
The promotions function in Marketing. It covers aspects of advertising strategy, design, implementation, and research as well as goals, forms, and the impact of sales promotion. The course focuses on understanding how marketers can effectively use advertising and promotion to communicate their value propositions.
Oasis Title:AD AND PROMO MGMT
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7750. 1.5-3 hours.
Course Title:Marketing Research I
Course
Description:
Introduction to market research techniques that may be used to address various business problems. Students gain a thorough understanding of how to gather data both primary and secondary. Various secondary sources for business information and primary techniques are discussed.
Oasis Title:MKT RSCH I
Duplicate Credit:Not open to students with credit in MARK 8460
Prerequisite:MARK 7510
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7760. 1.5-3 hours.
Course Title:New Product Development
Course
Description:
This course focuses on the basic steps of new product development: opportunity identification, design, testing, and implementation. Students learn how to read and interpret new product market research. Students are also able to enhance their creativity with research information and idea generating techniques.
Oasis Title:NEW PRD DEV
Duplicate Credit:Not open to students with credit in MARK 8660
Prerequisite:MARK 7510
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7810. 1.5-3 hours.
Course Title:Customer Relationship Strategy and Practices
Course
Description:
Examination of the core concepts involved in customer relationship strategy and management in B2C (Business-to-Customer) markets, including such topics as CRM (Customer Relationship Management) strategy, customer relationship and loyalty programs, profitability and personalization strategies, customer lifetime value, and the economic payoff of CRM.
Oasis Title:CR STRAT & PRACT
Duplicate Credit:Not open to students with credit in MARK 9210
Prerequisite:MARK 7510
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7930. 3 hours.
Course Title:Marketing Planning and Strategy
Course
Description:
Exploration of issues in strategic marketing and key factors that influence the formulation of marketing strategy. A second major thrust of the course is to link strategy to performance by focusing on the strategy formulation and implementation processes (i.e., planning).
Oasis Title:MARK PLAN STRATEGY
Duplicate Credit:Not open to students with credit in MARK 9230
Prerequisite:MARK 7510
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7950. 3 hours.
Course Title:Database Marketing and Customer Relationship Management
Course
Description:
Database marketing combines data on customers or potential customers with statistical techniques to develop models of customer behavior and inform marketing decisions. Built around the customer lifecycle, this course emphasizes strategic initiatives in customer relationship management, including customer acquisition; customer development via up-selling, cross-selling and personalization; and customer retention.
Oasis Title:DATABASE AND CRM
Prerequisite:(MARK 7100 and ECON(MARK) 4750/6750) or permission of department
Semester Course
Offered:
Offered spring semester every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7980. 3 hours.
Course Title:Marketing Analytics and Decision-Making
Course
Description:
An analytical case-based course that emphasizes how to synthesize, analyze, and interpret data to support and guide marketing decisions in areas including promotion, advertising spending and copy, new product development, pricing, and loyalty programs.
Oasis Title:MKTG ANALYTICS
Duplicate Credit:Not open to students with credit in MARK 8600
Prerequisite:MARK 7510 or permission of department
Semester Course
Offered:
Offered spring semester every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 7990. 1-15 hours. Repeatable for maximum 15 hours credit.
Course Title:Directed Study in Marketing Policy
Course
Description:
Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games.
Oasis Title:DIRECT STUDY
Duplicate Credit:Not open to students with credit in MARK 8990
Nontraditional Format:This course is designed for directed study and does not meet formally.
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 8990. 1-3 hours. Repeatable for maximum 9 hours credit.
Course Title:Directed Study in Marketing
Course
Description:
Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games.
Oasis Title:DIRECT STUDY
Semester Course
Offered:
Offered fall and spring semester every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 9000. 1-15 hours. Repeatable for maximum 30 hours credit.
Course Title:Doctoral Research
Course
Description:
Research while enrolled for a doctoral degree under the direction of faculty members.
Oasis Title:DOCTORAL RESEARCH
Nontraditional Format:Independent research under the direction of a faculty member.
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:S/U (Satisfactory/Unsatisfactory)
       
Course ID:MARK 9180. 1.5-3 hours.
Course Title:Marketing and the Internet
Course
Description:
Deals with marketing issues relevant in the emerging medium--the Internet and the World Wide Web. The infrastructure necessary to support electronic commerce, along with the role of advertising, promotion, pricing, and distribution in this new technology.
Oasis Title:MKT & INTRNET
Prerequisite:MARK 7510 or permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 9300. 1-15 hours. Repeatable for maximum 45 hours credit.
Course Title:Doctoral Dissertation
Course
Description:
Dissertation writing under the direction of the major professor.
Oasis Title:DOCT DISSERTATION
Nontraditional Format:Independent research and preparation of the doctoral dissertation.
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:S/U (Satisfactory/Unsatisfactory)
       
Course ID:MARK 9400. 3 hours.
Course Title:Marketing Theory
Course
Description:
Essential elements of philosophy of science and their use in marketing. Emphasizes the structure of theoretical explanation and the interaction between marketing theory and practice.
Oasis Title:MARKETING THEORY
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 9450. 3 hours.
Course Title:Seminar in Marketing Management
Course
Description:
Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods relevant to applied managerial research.
Oasis Title:SEM MKT MANAGEMENT
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 9460. 3 hours.
Course Title:Advanced Seminar in Brand and Customer Equity
Course
Description:
A review of the existing and emerging research concerning brand and customer equity.
Oasis Title:BRAND & CUST EQUITY
Semester Course
Offered:
Offered every odd-numbered year.
Grading System:A-F (Traditional)
       
Course ID:MARK 9480. 3 hours.
Course Title:Marketing Strategy II
Course
Description:
A survey of the literature on relationship marketing.
Oasis Title:MARK STRATEGY II
Prerequisite:Permission of department
Grading System:A-F (Traditional)
       
Course ID:MARK 9550. 3 hours.
Course Title:Seminar in Buyer Behavior
Course
Description:
Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers.
Oasis Title:SEM BUYER BEHAVIOR
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 9560. 3 hours.
Course Title:Advanced Seminar in Psychological Models of Consumer Behavior
Course
Description:
A comprehensive review of the psychological literature as applied to the study of consumer decision-making and behavior. The course will focus on cognitive and social psychology apsects of consumer behavior with an emphasis on generating high quality consumer research ideas.
Oasis Title:ADV SEM CONS BEH
Prerequisite:MARK 9550
Semester Course
Offered:
Offered every even-numbered year.
Grading System:A-F (Traditional)
       
Course ID:MARK 9570. 3 hours.
Course Title:Advanced Seminar in New Media and Social Marketing: Theory, Methods, and Outcomes
Course
Description:
Exploration of the theories, concepts, and research in marketing related to social media. Examines related theories from social psychology, sociology, marketing, and their limitations. In addition, we will explore existing research in marketing on social media phenomena - focusing on contributions, limitations, and research opportunities.
Oasis Title:ADV SEM SOCIAL MARK
Prerequisite:Permission of department
Grading System:A-F (Traditional)
       
Course ID:MARK 9650. 3 hours.
Course Title:Multivariate Statistics
Course
Description:
Application of multivariate statistical methods to solve marketing problems. Introduction to multivariate statistical computer programs.
Oasis Title:MULTIVARIATE STAT
Duplicate Credit:Not open to students with credit in STAT 8250
Prerequisite:Permission of department
Grading System:A-F (Traditional)
       
Course ID:MARK 9700. 1.5-3 hours.
Course Title:Marketing Models
Course
Description:
Quantitative models used to investigate consumer behavior and attitudes, marketing strategies, and market structures.
Oasis Title:MARKETING MODELS
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 9750. 3 hours.
Course Title:Advances in Causal Modeling
Course
Description:
Statistical techniques collectively known as structural equation modeling or causal modeling in experimental and survey research in marketing.
Oasis Title:CAUSAL MODELING
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
       
Course ID:MARK 9800. 3 hours.
Course Title:Advanced Research Topics in Marketing
Course
Description:
Seminar dealing with the latest research topics in product, advertising, pricing, promotion, distribution, sales, and service research. Emphasis on recent development in theory and methodology.
Oasis Title:ADV RES TOPICS MKTG
Prerequisite:Permission of department
Semester Course
Offered:
Offered every year.
Grading System:A-F (Traditional)
HR