 | | Course ID: | MARK 3000. 3 hours. | | Course Title: | Principles of Marketing | Course
Description: | Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. | | Oasis Title: | PRIN OF MKT | | Duplicate Credit: | Not open to students with credit in MARK 3000H or MARK 3001 or MARK 3001H | | Prerequisite: | (ACCT 2101 or ACCT 2101H) and (MIST 2090 or MIST 2190H or CSCI 1100-1100L) | | Pre or Corequisite: | (MSIT 3000 or MSIT 3000H or STAT 3000) and (MGMT 3010 or MGMT 3020 or MGMT 4010 or MGMT 4020) | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 3000H. 3 hours. | | Course Title: | Principles of Marketing (Honors) | Course
Description: | Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. | | Oasis Title: | PRIN OF MKT H | | Duplicate Credit: | Not open to students with credit in MARK 3000 or MARK 3001 or MARK 3001H | | Nontraditional Format: | Honors students meet for additional break-out sessions. | | Prerequisite: | (ACCT 2101 or ACCT 2101H) and (MIST 2090 or MIST 2190H or CSCI 1100-1100L) and permission of Honors | | Pre or Corequisite: | (MSIT 3000 or MSIT 3000H or STAT 3000) and (MGMT 3010 or MGMT 3020 or MGMT 4010 or MGMT 4020) | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 3001. 3 hours. | | Course Title: | Principles of Marketing | Course
Description: | Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. For non-
Terry College of Business students. | | Oasis Title: | PRIN OF MKT | | Duplicate Credit: | Not open to students with credit in MARK 3001H or MARK 3000 or MARK 3000H | | Nontraditional Format: | or non-Terry students. | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 3001H. 3 hours. | | Course Title: | Principles of Marketing (Honors) | Course
Description: | Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. For non-
Terry College of Business students. | | Oasis Title: | PRIN OF MKT H | | Duplicate Credit: | Not open to students with credit in MARK 3001 or MARK 3000 or MARK 3000H | | Nontraditional Format: | Honors Program students meet for additional break-out sessions. | | Prerequisite: | Permission of Honors | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4000. 3 hours. | | Course Title: | Marketing Research for Business Decisions | Course
Description: | The value and methods of marketing research in the context of
business decision making. The course first stresses the
process of obtaining information, and then emphasizes the use
of this information to reduce the risks in marketing decision
making. | | Oasis Title: | MKT RSRCH BUS DECIS | | Prerequisite: | MARK 3000 and (MSIT 3000 or STAT 3000) | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4100. 3 hours. | | Course Title: | Consumer Buyer Behavior | Course
Description: | An overview of what marketers need to know about consumers and
how this knowledge is used to satisfy consumer needs. Consumer
behavior concepts, processes, and models that help explain
differences in consumption behavior and choice are discussed.
Concepts from marketing, economics, and basic behavioral
sciences are introduced. | | Oasis Title: | CONS BUYER BEHAVIOR | | Prerequisite: | MARK 3000 or MARK 3000H or MARK 3001 or MARK 3001H | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4210. 3 hours. | | Course Title: | Professional Selling and Customer Relationship Management | Course
Description: | Examination of the theory and practice of salesmanship. Focus
is on developing and maintaining customer relationships,
professional selling, understanding organizational buying
behavior, customer opportunity analysis, problem
identification, needs assessment, value analysis, and value-
based selling. Both analytical and sales/selling skills are
developed. | | Oasis Title: | PROFESS SELLING | | Duplicate Credit: | Not open to students with credit in MARK 4250 | | Prerequisite: | MARK 3000 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4220. 3 hours. | | Course Title: | Sales Force Strategy and Management | Course
Description: | Managing the marketing-driven sales force, including customer relationship and interfacing strategies, cross-functional issues relevant to sales, sales force organization strategies and systems, and customer-focused teams. Human resource issues, such as compensation systems, salesperson development, sales team leadership, and sales training and coaching. | | Oasis Title: | SALES STRATEGY | | Duplicate Credit: | Not open to students with credit in MARK 4200/6200 | | Prerequisite: | MARK 3000 and MARK 4210 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4500. 3 hours. | | Course Title: | Services Marketing | Course
Description: | Examination of the nature and features of services that
distinguish marketing of services from marketing of physical
goods. Emphasis is placed on adapting the marketing mix to
retain customers and build loyalty. Models of services
marketing, including the service profit chain and the service
quality gap model, are introduced. | | Oasis Title: | SERVICES MARKETING | | Prerequisite: | MARK 3000 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4600. 3 hours. | | Course Title: | Integrated Marketing and Brand Communication | Course
Description: | The study of marketing communications of business firms and
organizations. Attention focuses on the process and the
challenges involved in developing effective communication
strategies. Key issues in effective advertising are illustrated
using business cases. | | Oasis Title: | INT MKT & BRAND COM | | Prerequisite: | MARK 3000 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4700. 3 hours. | | Course Title: | International Marketing | Course
Description: | Introduction to issues and practices in international
marketing. Focus is placed on cultural, legal, social,
economic, and behavioral differences that affect marketing in
global environments and on how the marketing mix is adapted to
different cultures. Importance of world trade and the global
business environment is emphasized. | | Oasis Title: | INT MARKETING | | Prerequisite: | MARK 3000 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ECON(MARK) 4750/6750. 3 hours. | | Course Title: | Introduction to Econometrics | Course
Description: | Estimation and hypothesis-testing techniques using the linear regression model, with emphasis on the least-squares estimator and its performance under different statistical assumptions. A hands-on approach, stressing a wide range of empirical applications. | | Oasis Title: | INTRO ECONOMETRICS | | Prerequisite: | ECON 4010 and (STAT 2000 or STAT 3000 or MSIT 3000) | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4800. 3 hours. | | Course Title: | Marketing Internship Cooperative | Course
Description: | The internship is a job consisting of at least 200 hours that
will provide the student with the opportunity to learn and
apply marketing concepts. Internships must have prior approval
by the marketing department, ensuring that the learning
experience be equivalent to that of an upper-level marketing
course. | | Oasis Title: | MKT INTERN | | Duplicate Credit: | Not open to students with credit in MARK 4800 | | Nontraditional Format: | This course is designated for undergraduate internship and does not meet formally. | | Prerequisite: | MARK 3000 and permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 4900. 3 hours. | | Course Title: | Marketing Strategies and Decision Making | Course
Description: | Integration of the student’s marketing knowledge accumulated
from previous courses. Emphasis on developing and implementing
marketing strategies to solve problems in a dynamic global
business environment. Integration of marketing functions to
form strategic decisions and to create marketing plans. | | Oasis Title: | MKT STRATEGY | | Nontraditional Format: | Course is taken during student’s last semester. | | Prerequisite: | MARK 4000 and MARK 4100 and (FINA 3000 or FINA 3000H) and (MGMT 3000 or MGMT 3000H) and (MSIT 3000 or STAT 3000) and (MGMT 3010 or MGMT 3020) and (MGMT 4010 or MGMT 4020) | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 5000. 3 hours. Repeatable for maximum 6 hours credit. | | Course Title: | Special Topics in Marketing | Course
Description: | Advanced study, readings, and/or research under the direction of a marketing faculty member. | | Oasis Title: | SPEC TOPICS IN MKTG | | Nontraditional Format: | Advanced study, readings, and/or research done independently of a
regularly scheduled class. | | Prerequisite: | MARK 4000 and MSIT 3000 and permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7000. 1-10 hours. Repeatable for maximum 20 hours credit. | | Course Title: | Master's Research | Course
Description: | Research while enrolled for a master's degree under the direction of faculty members. | | Oasis Title: | MASTER'S RESEARCH | | Nontraditional Format: | Independent research under the direction of a faculty member. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 7100. 3 hours. | | Course Title: | Introductory Statistical Methods for Marketing Research | Course
Description: | Application of probability and basic statistical methods to
marketing research problems. The students will be introduced to
the basic concepts of probability and statistics. They will be
able to use statistical tools such as analysis of variance,
regression, and chi-square tests to address market research problems. | | Oasis Title: | INTRO STAT MR | | Duplicate Credit: | Not open to students with credit in MARK 8100 or STAT 6310 | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7150. 1.5-3 hours. | | Course Title: | Marketing Research Planning, Management, and Communication | Course
Description: | The function of marketing research in organizations. Examination of the marketing research process. | | Oasis Title: | MR PLAN MGMT & COMM | | Duplicate Credit: | Not open to students with credit in MARK 8150 | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 7200. 3 hours. | | Course Title: | Data Collection Methods | Course
Description: | Data collection procedures in marketing research are considered, particularly questionnaire design for personal interviews and sampling issues. | | Oasis Title: | DATA COLL METHODS | | Duplicate Credit: | Not open to students with credit in MARK 8200 | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7220. 3 hours. | | Course Title: | Applications of Marketing Research Techniques I | Course
Description: | The application of marketing techniques. Focuses on the process of developing a product from idea generation and screening through product testing and copy/positioning evaluation. | | Oasis Title: | APPL MKTG TECH I | | Duplicate Credit: | Not open to students with credit in MARK 8220 | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7250. 1.5-3 hours. 1.5-3 hours lab per week. | | Course Title: | Marketing Research Project I | Course
Description: | Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken. | | Oasis Title: | MR PROJECT I | | Duplicate Credit: | Not open to students with credit in MARK 8250 | | Nontraditional Format: | This course will meet the second half of fall semester. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 7300. 1.5-3 hours. | | Course Title: | Information Technology and Marketing | Course
Description: | The use of secondary and syndicated data for effective marketing decision making. Use of computerized data bases and marketing decision support systems. Exploring emerging technologies and their influence on marketing. | | Oasis Title: | INFO TECH AND MKTG | | Duplicate Credit: | Not open to students with credit in MARK 8300 | | Prerequisite: | Permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7320. 1.5-3 hours. | | Course Title: | Applications of Marketing Research Techniques II | Course
Description: | A continuation of Applications of Marketing Research Techniques I. Focuses on evaluating the market potential of new product systems; e.g., product plus price, package, and positioning. Pre-test market evaluation systems, test marketing, tracking studies, research for claim support, and the impact of UPC and scanner technology. | | Oasis Title: | APPL MKTG TECH II | | Duplicate Credit: | Not open to students with credit in MARK 8320 | | Prerequisite: | MARK 7220 or permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7350. 1.5-3 hours. 1.5-3 hours lab per week. | | Course Title: | Marketing Research Project II | Course
Description: | A continuation of Marketing Research Project I. Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken. | | Oasis Title: | MR PROJECT II | | Duplicate Credit: | Not open to students with credit in MARK 8350 | | Nontraditional Format: | This course will meet the first half of spring semester. | | Prerequisite: | MARK 7250 | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 7400. 1.5-3 hours. | | Course Title: | Information Technology and Marketing | Course
Description: | The use of secondary and syndicated data for effective
marketing decision making. Use of computerized data bases and
marketing decision support systems. Exploring emerging
technologies and their influence on marketing. | | Oasis Title: | INFO TECH AND MKTG | | Duplicate Credit: | Not open to students with credit in MARK 8300 | | Prerequisite: | Permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7450. 3 hours. | | Course Title: | Consumer and Organizational Behavior | Course
Description: | Decision making processes and consumer choice, individual and group level influences on consumer behavior, and the implications of consumer behavior for marketers. Concepts and theories developed in a variety of behavioral disciplines are applied to understanding individuals and organizations as consumers. Relationship building, customer satisfaction, and customer loyalty are stressed as new marketing strategies. | | Oasis Title: | CON & ORG BEHAVIOR | | Duplicate Credit: | Not open to students with credit in MARK 8450 | | Prerequisite: | MARK 7510 or permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7510. 1.5-3 hours. | | Course Title: | Marketing Management | Course
Description: | A study of how marketing facilitates the achievement of the
firm's objectives. An exhaustive survey of all core areas of
marketing, including opportunity and competitive analysis,
positioning and differentiation, marketing research, brands,
IMC's, retailing, new product development, and the sales
function, among others. | | Oasis Title: | MARKETING MGT | | Duplicate Credit: | Not open to students with credit in MARK 8510 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7520. 1.5-3 hours. | | Course Title: | Marketing Management | Course
Description: | The process by which customer demand structures marketing response. The positioning of product/service offerings toward building customer satisfaction is examined by its component parts, so that marketing effort can be seen as the vehicle which delivers desired return on investment. | | Oasis Title: | MARKETING MGT | | Duplicate Credit: | Not open to students with credit in MARK 8520 | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7610. 3 hours. | | Course Title: | Qualitative Research in Marketing | Course
Description: | The overall objective of the course is to foster a basic
understanding of two "families" of qualitative approaches to
conducting marketing research. Initially, the focus is on
defining research objectives and choosing appropriate methods;
then a more detailed examination of interviewing and
observational methods will follow. | | Oasis Title: | QUAL RSCH MKTG | | Duplicate Credit: | Not open to students with credit in MARK 8610 or MARK 8630 | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7620. 1.5-3 hours. | | Course Title: | Services Marketing | Course
Description: | Exploration of changes in the service sector, including the
adoption of market-driven strategies, new technology
applications, use of franchise distribution networks, and
globalization activities. | | Oasis Title: | SVCS MKTG | | Prerequisite: | MARK 7510 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7630. 1.5 hours. | | Course Title: | Creative Problem Solving | Course
Description: | Understanding the creative process, stimulating creative thinking in problem solving situations, and applying problem solving techniques to marketing. Introduces tools and techniques for developing skills in idea generation and creative problem solving. | | Oasis Title: | CREATV PRB SL | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7650. 3 hours. | | Course Title: | Applied Multivariate Methods | Course
Description: | Application of multivariate statistical methods to solve marketing problems. Introduction to multivariate statistical computer programs. | | Oasis Title: | APPLE MULTIVARIATE | | Duplicate Credit: | Not open to students with credit in MARK 9650 or STAT 8250 | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7690. 3 hours. | | Course Title: | Strategic Logistics and Supply Chain Management | Course
Description: | Focuses on logistical competency and competitive advantage. Best practices at world class firms (the strategic, structural, and informational). A channel-wide or supply chain perspective will be adopted with emphasis on managing the relationships among businesses involved in the process of buying and selling products and services. | | Oasis Title: | STRAT LOGISTC | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7700. 3 hours. | | Course Title: | Discrete Choice and Conjoint Analysis | Course
Description: | A practitioner-oriented introduction to conjoint and discrete
choice analysis. Topic coverage includes self-explicated
approaches, full profile ratings/rankings conjoint, hybrid
methods, choice based conjoint, latent class and hierarchical
bayes methodologies. Students receive hands-on experience
applying the different methods from questionnaire design and
modeling to development of market simulation tools. | | Oasis Title: | DISC CH/CONJ ANALYS | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7720. 3 hours. | | Course Title: | Promotion Management | Course
Description: | Provides management perspective on planning, developing, and evaluating advertising programs. Focus moves from agency-client relationships and the opportunities for advertising for a product or service to analyzing elements of advertising: market, messages, production and measurement. | | Oasis Title: | PROMOTION MANAGEMEN | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7750. 1.5-3 hours. | | Course Title: | Marketing Research I | Course
Description: | Introduction to market research techniques that may be used to
address various business problems. Students gain a thorough
understanding of how to gather data both primary and secondary.
Various secondary sources for business information and primary
techniques are discussed. | | Oasis Title: | MKT RSCH I | | Duplicate Credit: | Not open to students with credit in MARK 8460 | | Prerequisite: | MARK 7510 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7760. 1.5-3 hours. | | Course Title: | New Product Development | Course
Description: | This course focuses on the basic steps of new product
development: opportunity identification, design, testing, and
implementation. Students learn how to read and interpret new
product market research. Students are also able to enhance their
creativity with research information and idea generating
techniques. | | Oasis Title: | NEW PRD DEV | | Duplicate Credit: | Not open to students with credit in MARK 8660 | | Prerequisite: | MARK 7510 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7810. 1.5-3 hours. | | Course Title: | Customer Relationship Strategy and Practices | Course
Description: | Examination of the core concepts involved in customer
relationship strategy and management in B2C
(Business-to-Customer) markets, including such topics as CRM
(Customer Relationship Management) strategy, customer
relationship and loyalty programs, profitability and
personalization strategies, customer lifetime value, and the
economic payoff of CRM. | | Oasis Title: | CR STRAT & PRACT | | Duplicate Credit: | Not open to students with credit in MARK 9210 | | Prerequisite: | MARK 7510 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7930. 1.5-3 hours. | | Course Title: | Global Marketing Strategy | Course
Description: | In-depth look at each element of the marketing mix as it relates
to international strategy of global firms. Students gain a
thorough understanding of differences in valuation as it relates
to pricing, export market selection, entry strategies, and
international environmental issues. | | Oasis Title: | GLOBL MKT STR | | Duplicate Credit: | Not open to students with credit in MARK 9230 | | Prerequisite: | MARK 7510 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7950. 3 hours. | | Course Title: | Database Marketing and Customer Relationship Management | Course
Description: | Database marketing combines data on customers or potential
customers with statistical techniques to develop models of
customer behavior and inform marketing decisions. Built around
the customer lifecycle, this course emphasizes strategic
initiatives in customer relationship management, including
customer acquisition; customer development via up-selling,
cross-selling and personalization; and customer retention. | | Oasis Title: | DATABASE AND CRM | | Prerequisite: | (MARK 7100 and ECON(MARK) 4750/6750) or permission of department | Semester Course
Offered: | Offered spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7980. 3 hours. | | Course Title: | Marketing Analytics and Decision-Making | Course
Description: | An analytical case-based course that emphasizes how to
synthesize, analyze, and interpret data to support and guide
marketing decisions in areas including promotion, advertising
spending and copy, new product development, pricing, and
loyalty programs. | | Oasis Title: | MKTG ANALYTICS | | Duplicate Credit: | Not open to students with credit in MARK 8600 | | Prerequisite: | MARK 7510 or permission of department | Semester Course
Offered: | Offered spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7990. 1-15 hours. Repeatable for maximum 15 hours credit. | | Course Title: | Directed Study in Marketing Policy | Course
Description: | Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games. | | Oasis Title: | DIRECT STUDY | | Duplicate Credit: | Not open to students with credit in MARK 8990 | | Nontraditional Format: | This course is designed for directed study and does not meet formally. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 8990. 1-3 hours. Repeatable for maximum 9 hours credit. | | Course Title: | Directed Study in Marketing | Course
Description: | Students design and complete research projects or management
audits in the area of marketing management under the
supervision of a faculty member. Special assignments in
simulations and business games. | | Oasis Title: | DIRECT STUDY | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9000. 1-15 hours. Repeatable for maximum 30 hours credit. | | Course Title: | Doctoral Research | Course
Description: | Research while enrolled for a doctoral degree under the direction of faculty members. | | Oasis Title: | DOCTORAL RESEARCH | | Nontraditional Format: | Independent research under the direction of a faculty member. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 9180. 1.5-3 hours. | | Course Title: | Marketing and the Internet | Course
Description: | Deals with marketing issues relevant in the emerging medium--the Internet and the World Wide Web. The infrastructure necessary to support electronic commerce, along with the role of advertising, promotion, pricing, and distribution in this new technology. | | Oasis Title: | MKT & INTRNET | | Prerequisite: | MARK 7510 or permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9300. 1-15 hours. Repeatable for maximum 45 hours credit. | | Course Title: | Doctoral Dissertation | Course
Description: | Dissertation writing under the direction of the major professor. | | Oasis Title: | DOCT DISSERTATION | | Nontraditional Format: | Independent research and preparation of the doctoral dissertation. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 9400. 3 hours. | | Course Title: | Marketing Theory | Course
Description: | Essential elements of philosophy of science and their use in marketing. Emphasizes the structure of theoretical explanation and the interaction between marketing theory and practice. | | Oasis Title: | MARKETING THEORY | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9450. 3 hours. | | Course Title: | Seminar in Marketing Management | Course
Description: | Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods relevant to applied managerial research. | | Oasis Title: | SEM MKT MANAGEMENT | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9460. 3 hours. | | Course Title: | Advanced Seminar in Brand and Customer Equity | Course
Description: | A review of the existing and emerging research concerning brand
and customer equity. | | Oasis Title: | BRAND & CUST EQUITY | Semester Course
Offered: | Offered every odd-numbered year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9470. 3 hours. | | Course Title: | Advanced Seminar in Industrial Marketing and B2B Research | Course
Description: | A critical review of the seminal and emerging research in
industrial buyer behavior. | | Oasis Title: | ADV SEM IND MKT B2B | Semester Course
Offered: | Not offered on a regular basis. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9480. 3 hours. | | Course Title: | Marketing Strategy II | Course
Description: | A survey of the literature on relationship marketing. | | Oasis Title: | MARK STRATEGY II | | Prerequisite: | Permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9550. 3 hours. | | Course Title: | Seminar in Buyer Behavior | Course
Description: | Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers. | | Oasis Title: | SEM BUYER BEHAVIOR | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9560. 3 hours. | | Course Title: | Advanced Seminar in Psychological Models of Consumer Behavior | Course
Description: | A comprehensive review of the psychological literature as applied
to the study of consumer decision-making and behavior. | | Oasis Title: | ADV SEM CONS BEH | | Prerequisite: | MARK 9550 | Semester Course
Offered: | Offered every even-numbered year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9570. 3 hours. | | Course Title: | Advanced Seminar in New Media and Social Marketing: Theory, Methods, and Outcomes | Course
Description: | Exploration of the theories, concepts, and research in
marketing related to social media. Examines related theories
from social psychology, sociology, marketing, and their
limitations. In addition, we will explore existing research in
marketing on social media phenomena - focusing on
contributions, limitations, and research opportunities. | | Oasis Title: | ADV SEM SOCIAL MARK | | Prerequisite: | Permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9600. 3 hours. | | Course Title: | Measurement Issues in Marketing | Course
Description: | Seminar in proper design and execution of a research project in marketing. Both descriptive and experimental research designs are discussed in terms of reducing measurement error caused by improper conceptual definitions, sampling procedures, data collection methods, and scale construction. | | Oasis Title: | MEASUREMENT ISS MKT | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9650. 3 hours. | | Course Title: | Multivariate Statistics | Course
Description: | Application of multivariate statistical methods to solve
marketing problems. Introduction to multivariate statistical
computer programs. | | Oasis Title: | MULTIVARIATE STAT | | Duplicate Credit: | Not open to students with credit in STAT 8250 | | Prerequisite: | Permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9700. 3 hours. | | Course Title: | Marketing Models | Course
Description: | Quantitative models used to investigate consumer behavior and attitudes, marketing strategies, and market structures. | | Oasis Title: | MARKETING MODELS | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9750. 3 hours. | | Course Title: | Advances in Causal Modeling | Course
Description: | Statistical techniques collectively known as structural equation modeling or causal modeling in experimental and survey research in marketing. | | Oasis Title: | CAUSAL MODELING | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9800. 3 hours. | | Course Title: | Advanced Research Topics in Marketing | Course
Description: | Seminar dealing with the latest research topics in product, advertising, pricing, promotion, distribution, sales, and service research. Emphasis on recent development in theory and methodology. | | Oasis Title: | ADV RES TOPICS MKTG | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9900. 1-15 hours. Repeatable for maximum 15 hours credit. | | Course Title: | Practicum in Marketing | Course
Description: | Completion of a supervised task in marketing in an approved research setting. | | Oasis Title: | PRACTICUM IN MKTG | | Nontraditional Format: | Directed study. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
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