Course ID: | ADPR 3150. 1-3 hours. Repeatable for maximum 4 hours credit. |
Course Title: | Advertising Lecture Series |
Course Description: | A contemporary advertising seminar series featuring various prominent advertising professionals who will present lectures on a range of topics pertinent to today's advertising industry. |
Oasis Title: | AD LECTURE SERIES |
Prerequisite: | Third-year of fourth-year student standing and permission of department |
Semester Course Offered: | Offered fall semester every year. |
Grading System: | A-F (Traditional) |
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Course Objectives: | Students will learn current “hot topics” in the industry, such
as brand planning, strategic foundations, creative concepting,
expansion of media vehicle choices, management philosophy, and
production. Students will be challenged to consider issues
that are important to the field. Lectures, discussions,
interactive group experiences, and question/answer sessions
produce a student who is conversant with the “latest and
greatest” for interviewing purposes, as well as a student who
can apply such concepts in the classroom and in the work
environment. |
Topical Outline: | Lecture topics may include:
Account Planning: New ways to “rediscover” ever-changing target
groups
The Strategy Imperative: Where do strategies come from? Why
does one stick to the plan?
Portfolio Schools
Interactive Marketing
Radio Advertising
Creative Concepting and the Creative End of the Advertising
Business
Print Production: The birth of a print advertisement--from
computer screen to magazine
Electronic Production: Shooting and producing a television spot
from storyboard to post production
Presentation skills: Pitching the Campaign--The roles of team
players and how to “seal the deal”
Integrating Messages into New Technology: Designing for
Interactive Media
How to Put Together a Portfolio--and get a job in the creative
end of advertising
Marketing from the Client Side: The life of a Brand Manager
Business to Business Advertising
Integrated Marketing Communications
Branding
Direct Marketing
What Every Advertising Professional Should Know About Public
Relations |
Honor Code Reference: | All academic work must meet the standards contained in “A
Culture of Honesty.” Each student is responsible to inform
themselves about those standards before performing any academic
work. http://www.uga.edu/ovpi/honesty/acadhon.htm |