Course ID: | ADPR 3520. 3 hours. |
Course Title: | Graphic Communications |
Course Description: | Students gain the skills to design messages for particular
audiences and to prepare designs correctly for print, digital,
and social environments. Students learn to analyze and to use
the principles of design, typography, layout, color theory, art
and illustration, and copyright law. Adobe Creative software is
used to produce a variety of projects for student portfolios. |
Oasis Title: | Graphic Communications |
Duplicate Credit: | Not open to students with credit in ADPR 3520E |
Prerequisite: | ADPR 3515 and permission of department |
Semester Course Offered: | Offered fall and spring semester every year. |
Grading System: | A-F (Traditional) |
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Course Objectives: | Since journalism students tend to think almost exclusively in
verbal terms, a major goal of this course is to teach them the
importance of the visual aspects of communication. By the end of
the course, students should be aware of the visual elements in
communications and how to use them to help get across their
message. This course has been designed to familiarize students
with type; color; art and illustration; basic principles of
design; layout of various kinds of printed communications; paper
and ink; the major printing processes and pre-press, as well as
practical assignments in concepts and execution of design.
Emphasis will be placed on honing their visual creativity, while
reaffirming basic design principles. They will be required to
complete practical design problems in order to assist in the
learning process. The class is a simulation of a real-world work
experience in which attendance, participation, and discipline
are stressed. |
Topical Outline: | Why Visual Communication?
The Basis of Design
Typography
Integrating Design and Typography
Art and Illustration
Cropping and Scaling
Color
Advertising Design
Designing the Magazine, Inside and Out
Designing for Public Relations
Designing Newsletters
Printing
Paper and Ink
Pre-press |