Course ID: | ADPR 3530. 3 hours. |
Course Title: | Online Reputation Management |
Course Description: | How people and brands can cultivate online reputations is
created through case study analysis, interaction with
professional advertising and public relations people, reading
and discussion, and hands-on work in digital media. |
Oasis Title: | Online Reputation Management |
Semester Course Offered: | Offered every year. |
Grading System: | A-F (Traditional) |
|
Course Objectives: | 1. Students will become familiar with concepts relating to
online reputation management by reading about, discussing, and
using them.
2. Students will participate ethically and effectively on
digital media platforms with an awareness of legal and ethical
implications of their use.
3. Students will develop professional communications skills
while building a personal online reputation. |
Topical Outline: | -Introduction to digital reputation management
-Privacy and security
-Monitoring and measurement
-Search engine optimization
-Blogging
-Strategy: goals and objectives
-Trans media storytelling
-Thought leadership |
Honor Code Reference: | All academic work must meet the standards contained in "A
Culture of Honesty." Each student is responsible to inform
themselves about those standards before performing any academic
work. http://www.uga.edu/ovpi/honesty/acadhon.htm |