Course ID: | ADPR 3850H. 3 hours. |
Course Title: | Public Relations (Honors) |
Course Description: | What does a Public Relations (PR) professional do? Careers as
diverse as consumer relations, media relations, and
entertainment PR are explored. Learn to advocate for
celebrities, issues, and organizations using traditional and
social media. Current events are analyzed from a PR
perspective. PR tactics and strategies are discussed. |
Oasis Title: | Public Relations Honors |
Duplicate Credit: | Not open to students with credit in ADPR 3850, ADPR 3850E |
Prerequisite: | Permission of Honors |
Semester Course Offered: | Not offered on a regular basis. |
Grading System: | A-F (Traditional) |
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Course Objectives: | This course is designed to provide you with an overview of the
theory, principles, techniques, and practices of public
relations. Emphasis is divided between conceptual understanding
of theory and philosophy, and applications of theory through
specific tools and techniques. The focus throughout will be on
the social responsibility of public communicators as numerous
contexts of the practice are examined. |
Topical Outline: | Defining Public Relations
Public Relations… Advertising … Marketing …
Roots of Public Relations
The Practice of Public Relations In Politics and Government
The Public Relations Process
Research Methods in Public Relations
Communication Theory
Tools and Techniques of Public Relations Communication
Public Relations Audiences
Persuasion and Attitude Change
The Legal Environment for Public Relations
Internal Public Relations |