Course ID: | ADPR 5110. 3 hours. |
Course Title: | Advertising, Public Relations, and Health |
Course Description: | The role of advertising and public relations in the context of
the burgeoning "health industry." Topics discussed include:
health communication research practice, the role of advertising
and public relations in health care delivery, health promotion
and disease prevention, risk communication, and personal as
well as psychological well-being. |
Oasis Title: | ADPR Health |
Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and permission of department |
Semester Course Offered: | Offered every year. |
Grading System: | A-F (Traditional) |
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Course Objectives: | • Understand advertising and public relations approaches,
roles, theories and best practices related to communicating
about health and disease prevention
• Examine the ways advertising and public relations can be used
to positively or negatively affect health beliefs and behaviors
• Identify and gain experience using and applying key
advertising, public relations, and health communication
theories, principles and practices, including those involving
news and new media
• Assess the roles and contributions that advertising and
public relations can make with respect to different health
issues
• Identify and understand the different perspectives that exist
when it comes to the use of advertising and public relations to
impact individual or public health
• Incorporate audience and stakeholder/partner needs,
perspectives, and characteristics into strategic communication
plans and message design (including, for example, literacy
levels, language, culture, channel access, and/or cognitive and
perceptual abilities) |
Topical Outline: | • Core Concepts: public health vs. individual perspective,
marketing/social marketing, advertising and public relations
• Planning frameworks and communication models
• Persuasive Communication Theories
• Communication-related research: identifying/understanding
populations and target audiences
• Developing Strategic Health Communication Plans: media and
media strategies, risk and emergency communication
• Digital: social media, new media, mobile media
• Developing Health Communication Implementation Plans
• Patient-provider communication
• Evaluation: how to assess if your communication worked
• Public policy and advocacy |
Honor Code Reference: | All academic work must meet the standards contained in "A
Culture of Honesty." Each student is responsible to inform
themselves about those standards before performing any academic
work. http://www.uga.edu/ovpilbonesty/acadbon.htm |