Course ID: | ADPR 5130. 3 hours. |
Course Title: | Sports Communication |
Course Description: | Promoting athletic teams, coordinating and planning corporate
sports sponsorships, and working with athletes and managers are
all part of sports promotion. This course looks at the role of
marketing communications in sports. Media relations, crisis
management, advertising and sports sponsorships, contemporary
sports writing, and event planning will be studied. |
Oasis Title: | Sports Communication |
Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and permission of department |
Semester Course Offered: | Offered every year. |
Grading System: | A-F (Traditional) |
|
Course Objectives: | - To provide an overview of the field of sports communications
- To provide practical and applicable insight into the world of
sports and the media
- To learn from the experiences of professionals in the field |
Topical Outline: | - Intro/History
- Print Media Relations
- Broadcast Media Relations
- New Media
- Event Management
- Managing Athletes/Coaches
- Sports Communication Campaigns
- Sports Information
- Managing Clients and Developing Strategy
- Crisis Management
- Media Training
- Product Promotion |
Honor Code Reference: | All academic work must meet the standards contained in "A
Culture of Honesty." Each student is responsible to inform
themselves about those standards before performing any academic
work. http://www.uga.edu/ovpi/honesty/acadhon.htm |