Course ID: | ADPR 5790. 3 hours. |
Course Title: | Advertising Portfolio Seminar |
Course Description: | Student production and development of an advertising portfolio of their best creative work with emphasis on both verbal and visual skills. |
Oasis Title: | ADVT CREA/PORT SEM |
Prerequisite: | ADPR 3110 and ADPR 3520 and permission of department |
Semester Course Offered: | Offered spring semester every year. |
Grading System: | A-F (Traditional) |
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Course Objectives: | Advertising Portfolio Seminar is an advanced course structured as an intensive
creative class with a concentration on combining both verbal and visual aspects of
advertising communication. Strong emphasis is placed on individual student projects.
These projects are in the form of a professional portfolio of the students very
best creative efforts. The course objective is to help the student strengthen their
talents to think, see, and express themselves more effectively as a writer, designer,
and communicator. The course allows the student to expand their overall verbal and
visual awareness, and enhance their creative talents by exploring and developing
cohesive dynamic advertising communication. These professional portfolios are a
vital and necessary tool for advertising students desiring to enter the creative
side of the advertising business. |
Topical Outline: | Emphasis placed on individual student portfolios.
Class format: Primary independent student work, with individual conferences with
each student weekly. Class also structured as an intensive hands on lab, with
concentration on the high-end capabilities of the computer as a tool for writing,
design, and image manipulation.
Portfolio proposal plans: Students must submit and get approved portfolio proposal
plans. This proposal must include a complete advertising platform for each project
the student works on.
Criteria for judgement: Student portfolios are judged by instructor for problem-
solving and creative ability, professionalism, communication, and creative design
execution and presentation of materials. |