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Course ID: | ADPR 5950/7950. 3 hours. | Course Title: | Public Relations Campaigns | Course Description: | Students conduct research, planning, and preparation of an
integrated public relations campaign designed to solve problems
for outside clients. Outside clients alternate among business,
government, and nonprofit organizations. Student groups present
their solutions to prospective clients. | Oasis Title: | Public Relations Campaigns | Duplicate Credit: | Not open to students with credit in ADPR 5740, ADPR 5741, ADPR 5742 or ADPR 7740, ADPR 7741, ADPR 7742 | Prerequisite: | [(ADPR 3850 or ADPR 3850H) and (JOUR 3190 or JOUR 3190H)] and ADPR 3515 and (MARK 3001 or MARK 3001H) and ADPR 5920 and (ADPR 5910 or ADPR 5120 or ADPR 3860) and (ADPR 3510 or ADPR 3510E or ADPR 3400 or ADPR 3400E) and permission of department | Semester Course Offered: | Offered fall and spring semester every year. | Grading System: | A-F (Traditional) |
| Course Objectives: | To bring public relations to life through the application of its principles,
strategies, and techniques. | Topical Outline: | Campaign development
Working in teams
The research phase
The situation analysis
Developing strategies
Goals, objectives, tactics
Evaluation
Implementing the plan
Professional presentations | |
Syllabus:
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