| Course ID: | AGCM 3820E. 3 hours. |
| Course Title: | Branding and Marketing for Agricultural Communication |
Course
Description: | Branding and marketing are stressed in the context of
agricultural and environmental science companies and
organizations using Adobe Illustrator to create graphics used in
branding and marketing campaigns. Provides greater understanding
and appreciation for the importance of brand formation and
marketing practices. |
| Oasis Title: | Branding and Marketing AGCM |
| Duplicate Credit: | Not open to students with credit in AGCM 3820 |
| Nontraditional Format: | This course will be taught 95% or more online. |
Semester Course
Offered: | Offered summer semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | - Identify key components of creating an effective brand for an
agricultural or environmental science company or organization.
- Understand how brands and marketing techniques can be used
effectively and the importance of brand identity for
agricultural and environmental science companies.
- Use Adobe Illustrator to create unique and recognizable
branding elements for a company or organization in agriculture
and environmental sciences.
- Build and execute a brand identity for a company or
organization in the agricultural and environmental science
industries. |
| Topical Outline: | 1: Introduction and Overview
2: Logos and Iconic Evolution of Logos in Agriculture
3: Gestalt Theory and Introduction to Illustrator
4: Branding vs. Logos and Creating Brands for Agriculture
5: Creating a Look for an Ag/Environmental Company and
Typography
6: Vector Graphics for use within an Ag/Environmental Company
7: Copyrights, Trademarks, and Legalities of Branding
8: Strategic Integration of Brands within Agriculture
9: Brands and Consumer Perceptions within Marketing of
Agriculture
10: Successful Marketing Campaigns
11: Cross-Media Marketing and Dissemination
12: Packaging Marketing Materials and Integration
13: Emerging Trends of Branding and Marketing within
Ag/Environmental Sciences
14: Working with the Media for Marketing
15: Marketing Management |