Course ID: | EMST 4320. 3 hours. |
Course Title: | Media Audiences |
Course Description: | Industrial and theoretical approaches to entertainment media
audiences, including fans and fandom. |
Oasis Title: | Media Audiences |
Prerequisite: | EMST 3150 and permission of department |
Grading System: | A-F (Traditional) |
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Course Objectives: | This course analyzes constructs of the audience in the context
of industry, commerce, and academic theory. Primary interest is
in industry approaches to defining and measuring an audience
market and to fan agency, organization, identity, and
hierarchies. This class addresses issues of valuation and
marginalization practices in audience construction. |
Topical Outline: | Audience constructs
Measurement and ratings
Audience valuation
Fandom
Fans and gender
Fans and race
Creating for an audience |