Course ID: | JRMC 7010. 3 hours. |
Course Title: | Emerging Media Design and Aesthetics |
Course Description: | Examines graphic design, visual persuasion, and aesthetics,
drawing on theories and practices of visual communication in
contemporary and digital media design. |
Oasis Title: | Emerging Media Design |
Duplicate Credit: | Not open to students with credit in JRMC 7010E |
Semester Course Offered: | Offered fall semester every year. |
Grading System: | A-F (Traditional) |
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Course Objectives: | Students will develop knowledge of the leading theoretical
frameworks and concepts addressing graphic design, aesthetics,
visual communication, and persuasion. Working with the software
of their choice, students will apply this knowledge to a series
of projects, prototypes, and storyboards. They will also
critically evaluate the work of contemporary developers and
designers from a visual communication perspective and assess
their impact on digital media design and aesthetics. |
Topical Outline: | I. Theoretical frameworks and concepts: An examination of the
leading theoretical frameworks and concepts guiding graphic
design, aesthetics, and visual persuasion.
II. Evaluation of contemporary work: A survey of the different
types of digital media design work by leading contemporary
developers and designers.
III. Visual communication principles and strategy: Visual
processes, typography, layout and design, production
planning, and related topics.
IV. Digital media design projects: Solutions to digital media
persuasive communication problems through preparation of digital
media projects, prototypes, and story boards using software of
students' choice. |