| Course ID: | MIST 7550E. 3 hours. |
| Course Title: | Digital Transformation Strategy |
Course
Description: | Introduces students to the general notion of digital business
strategy and teaches them the management and marketing concepts
and procedures that apply to digital business. Specific topics
will include principles of digital business, attracting
visitors, promotion, distribution, service, pricing, branding,
advertising, consumer behavior, measuring effectiveness,
societal effects, disintermediation, reintermediation, and
strategy implementation. Case studies and projects are used
extensively. |
| Oasis Title: | Digital Transform Strategy |
| Duplicate Credit: | Not open to students with credit in MIST 7550 |
| Nontraditional Format: | This course will be taught 95% or more online. |
| Corequisite: | MIST 7591 or MIST 7591E |
Semester Course
Offered: | Offered spring semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Students will learn the basic principles of digital business
strategy. The objective is for the student to understand the
strategic and tactical considerations in designing, building,
and
managing digital business. |
| Topical Outline: | 1. Principles of digital business transformation
2. Attracting visitors and site promotion
3. Distribution, service, and pricing
4. Branding and advertising
5. Consumer behavior
6. Measuring effectiveness
7. Societal effects
8. Disintermediation and reintermediation
9. Strategy implementation |