Course ID: | ADPR 3850. 3 hours. |
Course Title: | Public Relations |
Course Description: | What does a Public Relations (PR) professional do? Careers as
diverse as consumer relations, media relations, and
entertainment PR are explored. Learn to advocate for
celebrities, issues, and organizations using traditional and
social media. Current events are analyzed from a PR
perspective. PR tactics and strategies are discussed. |
Oasis Title: | Public Relations |
Duplicate Credit: | Not open to students with credit in ADPR 3850E, ADPR 3850H |
Semester Course Offered: | Offered fall and spring semester every year. |
Grading System: | A-F (Traditional) |
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Course Objectives: | This course is designed to provide you with an overview of the theory, principles,
techniques, and practices of public relations. Emphasis is divided between
conceptual understanding of theory and philosophy, and applications of theory
through specific tools and techniques. The focus throughout will be on the social
responsibility of public communicators as numerous contexts of the practice are
examined. |
Topical Outline: | Defining Public Relations
Public Relations, Advertising, Marketing
Roots of Public Relations
The Practice of Public Relations In Politics and Government
The Public Relations Process
Research Methods in Public Relations
Communication Theory
Tools and Techniques of Public Relations Communication
Public Relations Audiences
Persuasion and Attitude Change
The Legal Environment for Public Relations
Internal Public Relations |
Honor Code Reference: | UGA Student Honor Code: "I will be academically honest in all of my academic work
and will not tolerate academic dishonesty of others." A Culture of Honesty, the
University's policy and procedures for handling cases of suspected dishonesty, can
be found at www.uga.edu/ovpi. Every course syllabus should include the instructor's
expectations related to academic integrity. |