| Course ID: | JRMC 7013E. 3 hours. |
| Course Title: | Emerging Media Strategy |
Course
Description: | Behind every Emerging Media Capstone is a strategy to guide decision-making. Learn to identify and interview target users, test usability concepts, and refine features in order to ensure strategic alignment of interactive digital products. |
| Oasis Title: | Emerging Media Strategy |
| Duplicate Credit: | Not open to students with credit in JRMC 7013 |
| Nontraditional Format: | This course will be taught 95% or more online. |
| Prerequisite: | JRMC 7011 or JRMC 7011E |
| Corequisite: | JRMC 7014 or JRMC 7014E |
Semester Course
Offered: | Offered fall semester every year. |
| Grading System: | A-F (Traditional) |
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| Course Objectives: | - Learn to identify strategic needs for various users and stakeholders.
- Explore various means of rapid prototyping for usability testing.
- Develop a user testing plan based on strategic needs.
- Learn to collect, analyze, and present key performance indicators.
- Continue to develop a professional portfolio showcasing accomplishments and skillsets. |
| Topical Outline: | I. User Research: Gather information and insights on target users to guide Emerging Media Capstone design and development. Students define capstone target user(s) and conduct research to understand each target user’s needs, motivations, and goals.
II. Informed Design: Equipped with user testing insights, students utilize design-thinking processes and human-centered design approaches to workshop solutions to Emerging Media Capstone design challenges.
III. Strategy and Planning: Students prepare, present, and pilot a User Testing Plan to guide usability testing for Emerging Media Capstone Projects. Following successful pilot tests, User Testing Plans are launched in Emerging Media Workshop and Emerging Media Capstone during alpha, beta, and 1.0 development. |