Course Listing For ADPR

ADPR 3100. Principles of Advertising. 3 hours.
Oasis Title: PRINCIPLES OF ADVT.
Advertising concepts, organization, and practices. Topics include advertising preparation and placement, research, and advertising's economic and social impact.
Non-traditional format: This course is also offered through University System of Georgia Independent Study (USGIS).
Offered fall, spring, and summer semesters every year.

ADPR 3100H. Principles of Advertising (Honors). 3 hours.
Oasis Title: PRINCIPLES OF ADVT.
Not open to students with credit in ADPR 3100.
Prerequisite: Permission of Honors.
Advertising concepts, organization, and practices. Topics include advertising preparation and placement, research, and advertising's economic and social impact.

ADPR 3110. Advertising Message Strategy. 3 hours.
Oasis Title: ADVT MESSAGE STRA.
Prerequisite: (ADPR 3100 or MARK 4600) and permission of department.
Strategy and execution of advertising copy and layout. Study of solutions of advertising/marketing communication problems through preparation of advertisements for a variety of media.
Offered fall and spring semesters every year.

ADPR 3120. Media Planning. 3 hours.
Oasis Title: MEDIA PLANNING.
Prerequisite: ADPR 3100 and permission of department.
Media planning and its role within the marketing function. Attention is directed toward the creative selection, scheduling, and evaluation of media vehicles to deliver advertising and promotion messages to target audiences in an effective and efficient manner.
Offered fall and spring semesters every year.

ADPR 3130. Advertising Research. 3 hours.
Oasis Title: AD RESEARCH.
Not open to students with credit in ADPR 3510.
Prerequisite: ADPR 3100 and (STAT 2000 or STAT 2210 or STAT 3000 or STAT 4210 or MSIT 3000) and permission of department.
Advertising and public relations techniques in strategic planning, message development, and the measuring of the effectiveness of advertising and public relations campaigns. Emphasis on concepts of consumer and stakeholder behavior, objective setting, and measurement of advertising and public relations efforts.
Offered fall and spring semesters every year.

ADPR 3140. Advertising and Society. 3 hours.
Oasis Title: ADVT & SOCIETY.
Prerequisite: ADPR 3100 and permission of department.
Designed to foster a critical understanding of advertising and promotion as an institution, and its role in communication, society, culture, and our economy. Students develop a framework in which to understand the continuing dialogue between supporters and critics, and confront issues related to the institution's ethical conduct, regulatory issues, and social responsibility.
Offered fall and spring semesters every year.

ADPR 3150. Advertising Lecture Series. 1-3 hours. Repeatable for maximum 3 hours credit.
Oasis Title: AD LECTURE SERIES.
Prerequisite: Third-year of fourth-year student standing and permission of department.
A contemporary advertising seminar series featuring various prominent advertising professionals who will present lectures on a range of topics pertinent to today’s advertising industry.
Offered fall semester every year.

ADPR 3510. Public Relations Research. 3 hours.
Oasis Title: PR RESEARCH.
Not open to students with credit in ADPR 3130.
Prerequisite: ADPR 3850 and (STAT 2000 or STAT 2210 or STAT 3000 or STAT 4210 or MSIT 3000) and permission of department.
Design, strategy, and implementation of public relations research techniques. Study of research theory, methods, and practices within the context of public relations case studies and client work.
Offered fall and spring semesters every year.

ADPR 3520. Graphic Communications. 3 hours.
Oasis Title: GRAPHIC COMM.
Prerequisite: Permission of department.
Printing processes, typography, photoengraving, layout and design, production planning, and related topics.
Offered fall and spring semesters every year.

ADPR 3850. Public Relations. 3 hours.
Oasis Title: PUBLIC RELATIONS.
Principles and techniques of public relations. Research in interpersonal and mass communications with emphasis on effectiveness and studies among various publics.
Offered fall, spring, and summer semesters every year.

ADPR 3850H. Public Relations (Honors). 3 hours.
Oasis Title: PUBLIC RELATIONS.
Not open to students with credit in ADPR 3850.
Prerequisite: Permission of Honors.
Principles and techniques of public relations. Research in interpersonal and mass communications with emphasis on effectiveness and studies among various publics.
Not offered on a regular basis.

ADPR 4960H. Honors Undergraduate Research. 3 hours.
Oasis Title: HNRS UNG RESEARCH.
Prerequisite: Senior standing and permission of Honors.
Individual project in advertising, public relations, and related communication fields under the direction of a sponsoring faculty member.
Non-traditional format: Students in this course meet with their supervising professor as needed to successfully complete assignments and readings.
Offered fall and spring semesters every year.

ADPR 4970H. Honors Undergraduate Research. 3 hours.
Oasis Title: HNRS UNG RESEARCH.
Prerequisite: Senior standing and permission of Honors.
Individual project in advertising, public relations, and related communication fields under the direction of a sponsoring faculty member.
Non-traditional format: Students in this course meet with their supervising professor as needed to successfully complete assignments and readings.
Offered fall and spring semesters every year.

ADPR 4980H. Honors Undergraduate Research. 3 hours.
Oasis Title: HNRS UNG RESEARCH.
Prerequisite: Senior standing and permission of Honors.
Individual project in advertising, public relations, and related communication fields under the direction of a sponsoring faculty member.
Non-traditional format: Students in this course meet with their supervising professor as needed to successfully complete assignments and readings.
Offered fall and spring semesters every year.

ADPR 4990H. Honors Undergraduate Thesis. 3 hours.
Oasis Title: HNRS UNG THESIS.
Prerequisite: Senior standing and permission of Honors.
Individual research in advertising, public relations, and related communication fields under the direction of a sponsoring faculty member.
Non-traditional format: Students in this course meet with their supervising professor as needed to successfully complete assignments and readings.
Offered fall and spring semesters every year.

ADPR 5010. Advertising Internship. 1-3 hours. Repeatable for maximum 3 hours credit.
Oasis Title: ADVT INTERNSHIP.
Prerequisite: ADPR 3110 and ADPR 3120 and permission of department.
Supervised experience in advertising. Interns are required to work full time for sponsoring organizations and to complete a journal describing weekly assignments with examples of completed work. Performance is evaluated by representatives of the internship sponsor and by the assigned faculty supervisor.
Non-traditional format: Internship.
Offered fall, spring, and summer semesters every year.

ADPR 5011. Public Relations Internship. 1-3 hours. Repeatable for maximum 3 hours credit.
Oasis Title: PR INTERNSHIP.
Prerequisite: ADPR 5910 and JOUR 3410 and permission of department.
Supervised experience in public relations. Interns are required to work full time for sponsoring organizations and to complete a journal describing weekly assignments with examples of completed work. Performance is evaluated by representatives of the internship sponsor and by the assigned faculty supervisor.
Non-traditional format: Internship.
Offered fall, spring, and summer semesters every year.

ADPR 5100. Global and Multicultural Advertising. 3 hours.
Oasis Title: GLB AND MLTCULT ADV.
Prerequisite: ADPR 3100 and permission of department.
Examination of the theory and practice of global competition and worldwide markets. Brand management in very different cultural, regulatory, and competitive conditions will also be examined.
Not offered on a regular basis.

ADPR 5170. Advanced Studies in Advertising and Public Relations. 1-3 hours. Repeatable for maximum 3 hours credit.
Oasis Title: ADVAN STUDIES AD/PR.
Prerequisite: Permission of department.
Independent study of any area of advertising, public relations, or related communications function. Students are responsible for finding a faculty sponsor. Written proposal outlining the area of study must be submitted and receive approval from the sponsoring instructor.
Non-traditional format: Independent study.
Offered fall, spring, and summer semesters every year.

ADPR 5710. Advertising and Communication Management. 3 hours.
Oasis Title: ADVT & COMM MAN.
Prerequisite: ADPR 3110 and ADPR 3120 and ADPR 3130 and permission of department.
Managerial and decision making processes of advertising and related marketing communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness.
Offered fall and spring semesters every year.

ADPR 5740/7740. Advertising and Communication Campaigns. 3 hours.
Oasis Title: ADVT/COMM CAMPAIGNS.
Undergraduate prerequisite: ADPR 3110 and ADPR 3120 and ADPR 3130 and ADPR 5710 and permission of department.
Managerial and decision making processes in simulated situations with student groups functioning as advertising agencies to plan, implement, and manage advertising and communication campaigns for assigned clients.
Offered fall, spring, and summer semesters every year.

ADPR 5760. Direct and Interactive Advertising and Communications. 3 hours.
Oasis Title: DIR INTER AD & COMM.
Prerequisite: ADPR 3110 and ADPR 3120 and ADPR 3130 and permission of department.
Direct mail, direct response advertising, sales promotion, and interactive communication technologies. Attention is given to evaluating direct and interactive advertising and promotion strategies, the role and uses of new communication technologies, audience targeting, message design and creation, specialized media and message-delivery methods, and consumer databases.
Offered fall semester every year.

ADPR 5790. Advertising Portfolio Seminar. 3 hours.
Oasis Title: ADVT CREA/PORT SEM.
Prerequisite: ADPR 3110 and ADPR 3520 and permission of department.
Student production and development of an advertising portfolio of their best creative work with emphasis on both verbal and visual skills.
Offered spring semester every year.

ADPR 5910. Public Relations Administration. 3 hours.
Oasis Title: PR ADMINISTRATION.
Prerequisite: ADPR 3850 and permission of department.
Operation and objectives of corporate public relations programs using the case study approach. Emphasis is given to relating the management function of decision making and policy formation to the communication process.
Offered fall and spring semesters every year.

ADPR 5920. Public Relations Communications. 3 hours.
Oasis Title: PR COMMUNICATIONS.
Prerequisite: ADPR 3850 and JOUR 3410 and permission of department.
Writing course designed to help the student understand news releases, feature stories, speeches, letters, scripts, cutlines, memoranda, and other tools basic to the practice of public relations. Emphasis will be placed on the strategies and techniques behind public relations writing.
Offered fall, spring, and summer semesters every year.

ADPR 5950/7950. Public Relations Campaigns. 3 hours.
Oasis Title: PR CAMPAIGNS.
Undergraduate prerequisite: (ADPR 3850 and JOUR 3410 and ADPR 3520 and ADPR 5910 and ADPR 5920) and (ADPR 3130 or ADPR 3510) and (STAT 2000 or STAT 2210 or STAT 4210 or MSIT 3000) and permission of department.
Graduate prerequisite: JRMC 8160.
Research, planning, and preparation of an integrated public relations campaign. Campaigns will alternate among business, governmental, and organization problems.
Offered fall and spring semesters every year.

ADPR 5990. Seminar in Advertising and Public Relations. 1-3 hours. Repeatable for maximum 9 hours credit.
Oasis Title: SEM IN AD/PR.
Prerequisite: (Third-year or fourth-year student standing) and permission of department.
Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields. Emphasis is on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic.
Offered fall and spring semesters every year.

ADPR 5990H. Seminar in Advertising and Public Relations (Honors). 1-3 hours. Repeatable for maximum 9 hours credit.
Oasis Title: SEM IN AD/PR.
Prerequisite: (Third-year or fourth-year student standing) and permission of department and permission of Honors.
Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields. Emphasis is on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic.