Give the student an understanding of the various marketing functions, agencies, and 
institutions which assemble, process, and distribute agricultural commodities and 
products.

I.  Marketing, marketing competition, and consumer markets
    A. Agricultural marketing: an introduction
    B. The competitive environment
    C. Functions, Structure, and Alternatives in the agricultural marketing system
    D. Domestic Market
II. The marketing system
    A. An introduction to futures markets
    B. Matching quantitites supplied and demanded: the process of price determination
    C. Pricing and exchange systems and alternatives within the marketing-procurement 
       channel
    D. Providing the optimum varieties and qualities
    E. Processor marketing and wholesale-retail and food service stucture and
       procurement
    F. Food retail and food service marketing
    G. The international market