The course is designed to give the student a perspective in
applying and integrating management skills and principles in
agribusiness decision making. A workable approach to management
is presented which is built around the management functions of
planning, organizing, controlling, and directing. The application
of skills in economic analysis, marketing, finance,
communication, operations, and personnel in the management
process is illustrated. The general objective of the course is to
provide a broad overview of agribusiness and what is required for
effective management. A more specific objective is to help the
student effectively apply and integrate skills and principles
learned in other course work into the management process through
exams, assignments, case studies, simulation, role playing and 
development of an actual business plan.

I. Introduction to Agribusiness 
   A. The agribusiness system 
   B. The agribusiness manager 
II. The Planning Function 
   A. Developing a marketing plan and the role of consumer 
demand 
   B. Forecasting 
   C. The role of budgeting 
III. The Organizing Function 
   A. Choosing a business organization structure 
   B. Organizing the business for success 
   C. Cooperative agribusiness 
IV. The Controlling Function 
   A. Organizing production using economic principles 
   B. Cost controls and the use of break-even analysis 
   C. The basic financial statements for business control 
   D. Using accounting information for business control 
   E. Capital budgeting decisions: principles and applications 
V. The Directing Function 
   A. The supervision and motivation of employees 
   B. Staffing the organization 
VI. Evaluation 
   A. Evaluating the operating agribusiness