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| Course ID: | ADPR 5140. 3 hours. |
| Course Title: | Advertising and Society |
Course
Description: | Designed to foster a critical understanding of advertising and promotion as an institution, and its role in communication, society, culture, and our economy. Students develop a framework in which to understand the continuing dialogue between supporters and critics, and confront issues related to the institution's ethical conduct, regulatory issues, and social responsibility. |
| Oasis Title: | ADVT & SOCIETY |
| Duplicate Credit: | Not open to students with credit in ADPR 3140 |
| Prerequisite: | ADPR 3110 and ADPR 3120 and ADPR 3130 and permission of department |
Semester Course
Offered: | Offered fall and spring semester every year. |
| Grading System: | A-F (Traditional) |
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| Course Objectives: | Course is designed to foster a critical understanding of advertising and promotion as
an institution, and its role in communication, society, culture, and our economy.
Students develop a framework in which to understand the continuing dialogue between
supporters and critics, and confront issues related to the institution's ethical
conduct, regulatory issues, and social responsibility. |
| Topical Outline: | Introduction to the Course
Advertising Criticized: Myths, Attitudes, & Beliefs
Advertising Communication and Audiences
Institutional Perspectives on Advertising
Manipulation, Materialism, & Social Values
Human Portrayals in Advertising
Vulnerable Audiences & Advertising
Sex in Advertising
Cigarette, Drug, and other Controversial Forms of Advertising
Political Advertising
Brand Placement, Subliminal Appeals, & Advertising
Regulation of Advertising
Economics of Advertising
Advertising Ethics
Managing Advertising’s Social Responsibility |