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| Course ID: | ADPR 5760/7760. 3 hours. | | Course Title: | Digital and Social Communication Strategies | Course
Description: | Students will learn about the types and practices of digital and
social advertising and public relations strategies. Attention is
given to evaluating these strategies, their role and uses,
audience targeting, message design, and evaluation. Topics
include mobile, community management, advergaming, viral videos,
SEO/SEM, and privacy, metrics, and ethical issues. | | Oasis Title: | Digital and Social Comm Strate | | Duplicate Credit: | Not open to students with credit in ADPR 5760E or ADPR 7760E | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H or MARK 3000 or MARK 3000E or MARK 3000H) and permission of department | | Grading System: | A-F (Traditional) |
| | Course Objectives: | 1. Students shall attain an understanding of digital and
social communication strategies and what they can
contribute to community management and communication campaigns.
2. Students will gain insight into the state of the industry
in regard to these types of communication.
3. Students will have the opportunity to evaluate and analyze
digital and social advertising and public relations plans and
strategies. | | Topical Outline: | * Digital and interactive advertising
* Social media communication
* Community management
* Viral, eWOM, and mobile marketing
* Specialized media and message delivery methods
* Role and uses of new communication technologies targeting
audiences
* Message design and creation
* Consumer databases
* Evaluation of communication effectiveness
* Latest trends in digital and social communication | |
| Course ID: | ADPR 5760E/7760E. 3 hours. |
| Course Title: | Digital and Social Communication Strategies |
Course
Description: | Students will learn about the types and practices of digital and social advertising and public relations strategies. Attention is given to evaluating these strategies, their role and uses, audience targeting, message design, and evaluation. Topics include mobile, community management, advergaming, viral videos, SEO/SEM, and privacy, metrics, and ethical issues. |
| Oasis Title: | Digital and Social Comm Strate |
| Duplicate Credit: | Not open to students with credit in ADPR 5760 or ADPR 7760 |
| Nontraditional Format: | This course will be taught 95% or more online. |
| Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H or MARK 3000 or MARK 3000E or MARK 3000H) and permission of department |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | 1. Students shall attain an understanding of digital and social communication strategies and what they can contribute to community management and communication campaigns.
2. Students will gain insight into the state of the industry in regard to these types of communication.
3. Students will have the opportunity to evaluate and analyze digital and social advertising and public relations plans and
strategies. |
| Topical Outline: | * Digital and interactive advertising
* Social media communication
* Community management
* Viral, eWOM, and mobile marketing
* Specialized media and message delivery methods
* Role and uses of new communication technologies targeting audiences
* Message design and creation
* Consumer databases
* Evaluation of communication effectiveness
* Latest trends in digital and social communication |
Syllabus:
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