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| Course ID: | ADPR 5910. 3 hours. | | Course Title: | Public Relations Management | Course
Description: | Operation and objectives of corporate public relations programs using the case study approach. Emphasis is given to relating the management function of decision making and policy formation to the communication process. | | Oasis Title: | Public Relations Management | | Prerequisite: | ADPR 3850 and permission of department | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | Course Objectives: | Students will review public relations management theory and practices to learn how
to advance the overall goals of the client or employer by managing relationships
through ethical communication. Specifically, they will: attain knowledge about
management theories and systems, which are the basis for public relations at the
management level; learn how to prepare a long-term, strategic public relations plan,
developing solutions to public relations problems based on management and
communication theories and the organizational mission and goals, and including such
basic managerial elements as goals and objectives, budgets and timetables; learn
about the importance and the process of crisis management; and develop an
understanding of ethical behavior, necessitated by PR's responsibility to deal
fairly with its publics, and of the basic tools that can be used to make an ethical
decision. | | Topical Outline: | Leadership and management theory
Organizational culture
Management systems
Crisis management
Public relations ethics
Women and minorities in management
Communication theory
Public relations planning | |
Syllabus:
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