To develop professional writing skills required in the practice of public relations 
within the context of planned campaigns and to become familiar with communication 
theories and practices governing the techniques.  The course will emphasize effective
writing as it is applied in programmed communications for organizations in the 
private and public sectors as part of an overall public relations plan involving 
objectives, research, sound implementation and evaluation strategies.  It will cover
writing for print and electronic media as well as direct (unmediated) communications.
The course requires numerous  writing assignments, in-lab and out-of-class, including 
a final project involving working with a client.

Lecture with mandatory laboratories.

Theory/fundamentals/principles of effective public relations communication
Effective writing for plans and proposals, including preparing situation analyses, 
goal-and objective-setting
Writing for research:  Moderator's guides and Questionnaires 
Interview techniques
Writing for news media:
	Press kits and fact sheets                                                         
           	News announcements, media advisories for print media
	Feature pitches, feature articles          
	Video news releases, Public service announcements
Memo and report writing
Writing for special events-- planning and sponsorships 
Writing direct communications: brochures and newsletters
Writing other controlled communications: speeches
New Technologies: writing for the World Wide Web
Written evaluations
Crisis response strategies