| Course ID: | AGCM 4200S. 3 hours. Repeatable for maximum 6 hours credit. |
| Course Title: | Digital Engagement Strategies in Agricultural and Environmental Sciences |
Course
Description: | Web-based strategies for agricultural businesses and
organizations, virtual marketing and communication tools,
understanding of how web-based tools function and which tool
best fits the needs and target audience for agricultural
businesses. |
| Oasis Title: | Dig Eng Strat Ag Env Sci Comm |
| Nontraditional Format: | Course includes a service-learning project during the semester
that either employs skills or knowledge learned in the course or
teaches new skills or knowledge related to course objectives.
Students will be involved in the planning and implementation of
the project(s) and may spend time outside of the classroom.
Students will be engaged in the service-learning component for
approximately 25-50% of overall instructional time. |
| Pre or Corequisite: | AGCM 3200 or permission of department |
Semester Course
Offered: | Offered spring semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Demonstrate a working knowledge of Web 2.0 and 3.0 tools
Understand the dynamic landscape of online communication
strategies and how that affects marketing and branding success
Lead a discussion on Web strategy
Develop an interactive Web strategy for an agricultural business |
| Topical Outline: | Introduction to Web 2.0
Introduction to Web 3.0
The dynamic landscape of online communication strategies
Marketing success
Branding success
Web strategy
Developing a web strategy for an agriculture business (service-
learning outreach)
Presentation of web strategy to community-based clients |