The integration of marketing concepts and their application to strategic decision-making. Topics of study include marketing in the knowledge economy, developing a market-focused organization, understanding customers and competitors, relationship management, and the impact of organizational variables on customer satisfaction.

The integration of marketing concepts and their application to strategic decision-making. Topics of study include marketing in the knowledge economy, developing a market-focused organization, understanding customers and competitors, relationship management, and the impact of organizational variables on customer satisfaction.