| Course ID: | EMBA 7700. 3 hours. |
| Course Title: | E-Commerce Systems |
Course
Description: | A comprehensive treatment of the key Internet-based technologies
that support electronic commerce systems. Issues important in
designing, marketing, and delivering information services.
Topics include virtual integration, B2B systems, customer service
systems, business intelligence technology, mass customization
technology, mobile commerce, and virtual communities. |
| Oasis Title: | E-COMMERCE SYSTEMS |
| Duplicate Credit: | Not open to students with credit in EMBA 8700 |
Semester Course
Offered: | Offered fall semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | The course seeks to develop an understanding of the major
forces shaping electronic commerce tools for thinking through
the economics of change in industries and supply chains.
Students should be able to apply knowledge gained in the course
to the strategic challenges of traditional and new firms
competing in e-commerce markets. Students should also be able
to look for and evaluate opportunities in rapidly changing
markets. |
| Topical Outline: | 1. Introduction
2. The Corporation?s Interface with its Customers
3. Inter-Enterprise E-Commerce
4. Logistics
5. Portals
6. Major Themes in Electronic Commerce
- Branding and Pricing
- Markets
- Auctions
- Managing Channel Conflict
- Disintermediation
7. Implementation Issues
8. Leveraging a Traditional Business on the Web
9. Competition Among Traditional Companies in E-Commerce
10. Change in a Traditional Company
11. Structuring a Traditional Company?s ?Dot Com?
12. Alliances, Acquisitions, and Global Strategy |
| Honor Code Reference: | Students are expected to adhere strictly to the University Honor
and Academic Honesty Policy, and to follow generally accepted
standards of honesty in all assignments and examinations. |