| Course ID: | ENTR 7510. 3 hours. |
| Course Title: | Developing Successful Business Plans |
Course
Description: | Key tasks involved in creating successful business plans and different ways in which each task may be accomplished. The primary course activity involves the preparation of a business plan for a "prospective" new venture. |
| Oasis Title: | Business Plans |
| Prerequisite: | MGMT 7500 or ENTR 7500 |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | This course has two major objectives:
- To develop a feasibility analysis and business plan for a prospective
venture that you would like to start within five years of your
graduation from Georgia's MBA program.
- To complete (for your prospective venture) the various technical
formalities associated with the |
| Topical Outline: | The following topics are covered in this course:
- Venture Ideas & Group Formation
- Group Formation & Project Plans
- Project Plans & Schedules
- Product Concept Augmentation
- Venture Concept Feasibility Reviews
- Venture Concept Feedback
- Target Market Identification
- Marketing Research for Your Venture
- Customer Value Creation
- Competitor Profiles & Sustainable Advantages
- Patents, Trademarks, & Copyrights
- Effective Marketing Strategies
- Effective Operations Strategies
- Venture Concept & Process Evaluations
- Venture Progress Feedback
- Evaluating Business Plans
- Effective Financial Strategies
- Financing Your Venture
- Evaluating Business Plans: A Venture Capital Perspective
- Structuring Your Venture's Deal
- Valuing Your Venture Over Time
- Making Effective Presentations
- Legal Forms of Organization
- Dealing with Crises: Bankruptcy, Liquidation, Workouts, Etc.
- Effective Project Presentations
- Packaging Your Plan Effectively
- Handling |
| Honor Code Reference: | All students are responsible for maintaining the highest standards of
honesty and integrity in every phase of their academic careers. The
penalties for academic dishonesty are severe and ignorance is not an
acceptable defense.
Academic honesty means performing all academic work without plagiarizing,
cheating, lying, tampering, stealing, receiving assistance from any other
person or using any source of information that is not common knowledge. |