1.	Understand the types of multifamily housing ownership, 
the goals of owners and the role of multifamily housing managers.
2.	Gain familiarity with industry terminology and the 
management company’s internal structure.
3.	Understand the responsibilities of a residential 
property manager, how the property functions on a day-to-day 
basis and the importance of establishing personnel policies.
4.	Gain familiarity with general financial principles, the 
financial aspects of residential property management, 
establishing rent levels and valuation techniques.
5.	Gain knowledge of forms, policies and procedures used in 
the industry.
6.	Be exposed to the different types of property 
maintenance and its importance in maintaining investment value 
and good resident relations.
7.	Recognize the importance of risk management and safety 
policies.
8.	Be exposed to the basic principles of sales, leasing and 
marketing multifamily properties, including: customer service, 
marketing plans, features and benefits, leasing staff and 
preparing units for presentation.
9.	Learn how to prepare for a successful career in the 
residential property management industry using tools such as 
resumes, self-assessment (DiSC Profile), career fair attendance 
and networking with industry professionals.
10.	Gain knowledge of move in / move out procedures.
11.	Become aware of how government housing is defined, what 
the government’s role is and how these properties must be 
managed.
12.	Become familiar with the different types of properties:  
new construction, condo conversions, 
repositioning/rehabilitation and how these types of properties 
are managed and marketed.
13.	Be exposed to the legal aspects of residential property 
management and how laws affect the industry.
14.	Gain knowledge of housing for seniors.  Understand 
how “senior” is defined, what seniors value and desire, and how 
to communicate to a “niche” segment.

INTRODUCTION
Industry Overview: Terminology and Culture

THE FRONT LINE
Management and Customer Service

CAREER DEVELOPMENT
Professionalism
Marketing Yourself: Career Fair Preparation
DiSC Profile: Understanding Yourself and Others

OPERATING IN A FOR-PROFIT ENVIRONMENT
Case Studies
Economics and Finances
Preparing a Budget
Financial Reporting / Variance Reports

PROPERTY MAINTENANCE
Types of Property Maintenance
Costs Associated with Property Maintenance

RISK MANAGEMENT
Principles of Risk Management

FAIR HOUSING
History of Fair Housing
Operating within Guidelines of Fair Housing Laws

PROMOTION
Defining Your Niche – The Residential Property Marketing Plan
Resident Retention
Lease Renewals / Rent Increases

GOVERNMENT-ASSISTED HOUSING
Documentation for Federally Assisted Housing
Marketing and Management of Government-Assisted Housing



LEGAL ASPECTS
Resident Relations
Personnel and Payroll
Fair Housing
Ethical treatment of residents, owners, and suppliers

CONSTRUCTION
New Construction / Lease Up

CONDO CONVERSIONS
	Trends in the Industry

REPOSITIONING / REHABILITATION
	Promoting Re-use Sales

SENIOR HOUSING
	Demographic Changes
	Marketing Opportunities