Upon completion of this course, students will be able to:
1. Describe management functions, organizational concepts, and 
roles related to the public health sector and its external 
environment and differentiate between management and leadership.
2. Describe the strategic planning sequence, identify the 
components of a strategic plan, and explain how planning differs 
from forecasting. 
3. Design a management project using the principles of program 
planning, development, budgeting, management, and evaluation in 
organizational and community initiatives.
4. Develop and present a budget, given selected financial 
information, and defend your budgetary decisions. 
5. Apply the human resources management model to a given case 
study, including the planning, recruitment, selection training, 
evaluation, and retention of personnel. 
6. Assess the reactions to change within organizations and 
identify approaches to reduce the negative effects.
7. Analyze the various kinds of managerial communication that 
facilitate leading and controlling performance, including 
barriers and flow.  
8. Delineate selected theories of motivation and use them to 
explain behaviors of people employed in organizations and 
community systems. 
9. Apply the techniques of negotiation in a simulation.
10. Differentiate the purposes and technique of formative 
process and outcome evaluation. 
11. Develop a management project that applies management 
concepts in the course to address the ever-changing issues in 
the public health environment. 
12. Formulate one’s own management philosophy and style relative 
to the course content and establish goals and strategies to 
develop and sustain one’s management capacity.

• Overview of the Healthcare System: Healthcare in the United 
States
• Management and Managers: Types and Structures of Health 
Services Organizations and Health Systems
• Healthcare Technology 
• Ethical and Legal Environment 
• The Practice of Management in Health Services Organizations 
and Health Systems  
• Managerial Problem-Solving and Decision-Making 
• The Quality Imperative 
• Strategic Planning
• Negotiation 
• Marketing 
• Controlling and Allocating Resources 
• Designing
• Leading 
• Communication