1. Define and discuss theories of sport marketing
2. Identify and discuss relevant lines of inquiry in
sport marketing research, develop a research idea, and conduct
a consumer survey
3. Develop a strategy of gaining information regarding
the potential consumers of a sport organization/product/service
4. Discuss various factors that may influence
sport consumption behaviors for sport organizations
5. Analyze a sport organization’s or event’s internal and
external environment
6. Discuss the concept of a marketing mix and apply it to a
real or hypothetical situation
7. Explain the role of sponsorship in sport marketing
8. Discuss important considerations when
developing marketing plans for sport organizations

1. Emergence of Sport Marketing
2. Contingency Framework for Strategic Sport Marketing
3. Research Methods in Sport Marketing
4. Understanding Sport Participants
5. Understanding Sport Spectators
6. Segmenting, Targeting, and Positioning
7. Sport Products
8. Sport Promotion
9. Distribution
10.Sponsorship
11.Pricing
12. Implementing and Controlling the Strategic Sport Marketing
Process

All students are responsible for maintaining the highest
standards of honesty and integrity in every phase of their
academic careers.  The penalties for academic dishonesty are
severe and ignorance is not an acceptable defense.

Academic honesty means performing all academic work without
plagiarizing, cheating, lying, tampering, stealing, receiving
assistance from any other person or using any source of
information that is not common knowledge.