| Course ID: | MARK 4450. 3 hours. |
| Course Title: | Social Media Marketing Strategy |
Course
Description: | Provides students with an understanding of the history,
importance, technology, and strategic uses of social media as a
part of marketing strategy. Students will learn how to apply
various social media tools and platforms and will understand
how to develop and evaluate social media marketing strategies. |
| Oasis Title: | Social Media Market Strategy |
| Duplicate Credit: | Not open to students with credit in MARK 4450E, MARK 7550, MARK 7550E |
| Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Upon completion of this course, students will:
Understand current trends and developments in social media.
Know how social media can be used as part of a marketing
strategy.
Be familiar with various social media tools and platforms.
Be able to develop a social media strategy.
Be able to measure and evaluate the effectiveness of social
media strategies. |
| Topical Outline: | Social media definition and evolution
Understanding the role of social media in Marketing
Social media tools and platforms
Branding and social media
Using social media to build a customer base
Components of a social media marketing strategy
Measuring the effectiveness of a social media strategy
Social media challenges |