This course is designed to reinforce classroom theory, offer 
practical experiences, on-the-job training and exploration of 
career opportunities in the marketing or sales industry.  This 
course fulfills the following specific objectives:

•	To help students compete more effectively in the job
        market.
•	To enable students to put into practice material
        learned in business courses as preparation for a career
        in the marketing and sales industry.
•	To enable students to evaluate realistically a decision
        to enter the field of marketing or sales.
•	To provide students with the opportunity to improve
        their professional skills while gaining an
        understanding of the structure and operation of a
        marketing or sales organization.

Practical Experience Paper (Internship Paper)

Each student is to keep a detailed journal of their internship 
experience, focusing on how the job relates specifically to 
marketing and/or sales concepts covered in marketing classes.  
At the end of the internship, the student is to submit a 
practical experience paper, developed primarily based upon the 
journal, which covers the following topics:

•	Brief description of job duties.
•	Discussion of how each major job duty relates to and  
        reinforces marketing concepts covered in coursework.
•	Discussion and evaluation of things that the company
        did well from a marketing perspective.
•	Discussion and evaluation of things that the company
        did not do well from a marketing perspective.
•	Discussion of what you learned about Marketing.

Specific topics covered during the internship will vary 
depending upon the assigned internship position.  In all cases, 
however, the learning experience must be equivalent to that of 
an upper level marketing course, as determined by the 
internship instructor.  Internship opportunities that fall 
short of this criterion will not be approved, even though they 
might still be: interesting, beneficial, and/or a good 
experience for the student.

As a University of Georgia student, you have agreed to abide by 
the University’s academic honesty policy, “A Culture of 
Honesty,” and the Student Honor Code.  All academic work must 
meet the standards described in “A Culture of Honesty” and 
found at www.uga.edu/honesty.  Lack of knowledge of the 
academic honesty is not a reasonable explanation for a 
violation.  Questions related to the course assignments and the 
academic honesty policy should be directed to the instructor.